Business intelligence (abbrev. BI) is a set of IT tools for fast collection, analysis and conversion of data arrays into a convenient format.

The BI system combines data from several sources to create interactive dashboards and reports, that can be the basis for your management decisions.

1 Collecting large arrays of data from various sources and its subsequent arrangement

2 In-depth data analysis, an objective assessment of the current situation and quick preparation of customized reports

3 Tracking analytics across multiple channels in real time using interactive dashboards

4 The company's shift towards the data-driven culture, where every employee will have access to data and metrics necessary for their work

Dashboards display profitable and unprofitable business directions, the income and expense dynamics, as well as the return on investment. Thus, the company gets the opportunity to objectively assess the current situation and scale the stronger directions of its activity.

The BI-system works as a tool for planning and evaluating the implementation of a sales strategy. The analytical data collected helps distribute work across your team more effectively, evaluate the sales dynamics of and efficiency of each manager.

The BI-system is used as a tool for evaluating marketing events and advertising campaigns. Allows you to monitor the impact of seasonality and competitors' actions during the sales, track the rise and fall in demand. Helps plan your marketing budget.

The BI-system performs an auxiliary function during the budget planning, management and control of financial flows, and the overall cash flow monitoring.

The BI-system analytical data is used for the production plan development, supplies and inventory management, transportation network analysis, for tracking returns, failures and defective products, as well as for employees' efficiency monitoring.

The BI-system helps promote the data-driven culture in the company. Each employee has the opportunity to work with BI analytics and see the metrics they need for work. A distinctive feature of BI technologies is that the more users interact with the system, the deeper the level of its analysis.

Adobe has been a world leader in technological tools for multimedia content creation for the past 35 years.

The combination of Analytics Cloud and Power BI gives companies an opportunity of closer "interactions" with data during the entire customer lifecycle.

The use of Power BI with pre-configured templates significantly speeds up the work of analysts, helps to study information from different sources in more detail and paves the way to scale a company internationally.

Heathrow Airport is major international airport in London, serving more than 80 million passengers per year.

Using Power BI, the company brings real-time operational data to life for 75,000 airport workers, who are better able to react to such emergency situations as stormy weather, cancelled flights, and other disruptions Power BI converts the back-end data into visual reports and dashboards comprehensible to airport staff and employees.

Meijer is a major regional supercenter chain with 230 stores in six US states

BI-system connects to the local SQL Server Analysis Services (SSAS) cube, which includes about 20 billion rows of data updated almost in real time.

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