Apart from Product Information Management (PIM) Pimcore integrates Web Content Management (WCM). It can work seamlessly with product as well as master data. It also comes with a built-in Digital Asset Management (DAM), and Integrated Commerce, which allows for easier content commerce in your online shop.
Akeneo only offers a PIM solution for enterprises that want to manage their product information.
Pimcore offers a personalization feature in CMS that can automatically personalize portions of content based on user behaviour. Pimcore increases engagement through personalized digital experiences based on behavioural targeting, user profiling and data collection via web analytics and business intelligence.
Since Akeneo is only restricted to product information management, it does not make any promises on personalization for customer's users. It does, however, recommend e-retailers to personalize the experience of their customers with some external tools like recommendation engines (Avail, RichRelevance, Prediggo, etc.) or searchandizing tools (Endeca, Fredhopper, etc.)
Pimcore comes with a "connect anything" architecture. It is capable of integrating any amount, and any type of digital data for enterprises of any size and any industry. Its API driven approach enables incredible connectivity with enterprise systems CRMs, ERPs, ESBs, BIs, or 3rd party applications. Pimcore is integration ready in every situation. When it comes to importing and exporting, file format is never a restriction for Pimcore. Integration endpoint support is present for all kinds of connections.
Akeneo offers an ecosystem of integrators. These are custom connectors for any product information source. It claims that their solution partners can help with business and taxonomic issues to provide seamless integrations between Akeneo and enterprise existing systems. In Akeneo, import and export only supports Excel and CSV file formats. Integration endpoint support does not exist to configure any connections to Java Message Queues, Hotfolders, etc.
Pimcore is highly scalable, enterprise-ready web application, apt for highly agile global environments, including huge amounts of data, digital assets and products, hundreds of editors and millions of monthly visitors. Therefore, the scalability offered by Pimcore is boundless. Being open source, data modelling and data ingestion gets full-scale flexibility in Pimcore.
With Akeneo PIM 2.0, released in September 2017, they have upped the ante in scalability, facilitating the managing of complex catalogues with ease. As an open source solution, the ability to develop additional components is there in Akeneo, but a certain level of out of the box support is missing for their data modelling and ingestion requirements.
- Flexible web-based data modelling engine.
- Enterprise data management to manage business process or gather business intelligence.
- Customized data integration solutions & delivery.
- Improved data quality / semantics for better business intelligence (BI) and analytics.
- Workflow Management to create and alter workflows.
- Editing and translation of data.
- Ensuring quality and completeness.
- Import and export of data.
- Organizing and classification of products.
Enterprises can easily manage customer data in Pimcore, including connecting to their product data and subsequently using the collected data for marketing automation purposes. Sorting and filtering of data can be effortlessly done in Pimcore.
Akeneo helps build a uniform product experience across multiple channels and regions. This in turn speeds up time to market. It does not, however, is of any help in marketing automation. Since only a single level of product hierarchy is there, the capability to filter list of values by product family does not exist.