# Measuring the effectiveness of retail promotions and campaigns

Canonical: https://kt.team/product-pages/promo-effectiveness

Automatically calculate promo ROI, analyze how discounts affect margin and customer behavior. Reduce the share of unprofitable promotions and increase

## Overview

Automatically calculate promo ROI, analyze how discounts affect margin and customer behavior. Reduce the share of unprofitable promotions and increase

## Business value

Automatically calculate promo ROI, analyze how discounts affect margin and customer behavior. Reduce the share of unprofitable promotions and increase

## Implementation approach

Automatically calculate promo ROI, analyze how discounts affect margin and customer behavior. Reduce the share of unprofitable promotions and increase

## Next step

Automatically calculate promo ROI, analyze how discounts affect margin and customer behavior. Reduce the share of unprofitable promotions and increase