Сравнение PIM-систем (2)
| Characteristics | Pimcore | Brandquad |
|---|---|---|
Platform Description | Pimcore is an MDM, PIM, DAM, and e-Commerce platform. Pimcore allows you to manage all the workflow data in a single system. | Brandquad is a digital tool that ensures effective use of product-related content to drive your sales. |
Platform composition | In addition to PIM, Pimcore provides Web Content Management (WCM), Digital Asset Management (DAM), as well as CDP and CMS. | Brandquad products: PIM, DAM, E-Com analytics, data distribution, and the BuyButton widget. Each service is implemented separately. |
Basic functionality | 1. Web-based data modelling tool.
2. Corporate information management for managing the workflow or collecting business analytics.
3. Customized solutions for data integration and delivery.
4. Workflow management. | 1. A tool for ensuring the completeness of product data collection.
2. A tool for speeding up the listing of products on marketplaces and retail online stores.
3. Channel efficiency measurements.
4. Marketing activities enhancement. |
Operation | A ready-to-use open source PIM system with no license fees. | SaaS platform with a monthly subscription fee. |
Customization | The inbuilt software makes it possible to customize the system for business processes. | Customization options are limited by the pre-existing settings. You can only edit the code using a Brandquad development. |
Flexibility | In Pimcore, any data can be structured, supplemented, imported, and exported via standardized APIs (content as a service). | Brandquad allows using an API to transfer information, as well as creating product feeds in a suitable format for each platform. |
Most useful for | Enterprise companies offering lots of different categories and SKUs. | Medium-sized companies. Also, it can be useful if an enterprise company has routine tasks and the customization is not required. |