What is a PIM system?
The PIM system is a platform for managing product information. It collects, stores, processes and distributes product data to all points of interaction: websites, marketplaces, offline stores, etc. Thanks to these systems, companies maintain the relevance and quality of data, minimizing errors.
Cloud PIM systems They are not hosted on local servers, but on cloud infrastructure provided by providers such as AWS, Google Cloud, or Microsoft Azure. This removes the need to worry about physical hardware, updates, and support.
Benefits of cloud PIM systems
1. 24/7 availability
Cloud PIM systems are available from anywhere in the world where there is an Internet connection. This is especially important for companies with distributed teams or an international presence. Employees, partners and customers can work with the system in real time, regardless of their location.
2. Scalability
Business needs are changing. You need to manage 1,000 items today, and 100,000 items tomorrow. Cloud PIM systems are easy to scale: just increase the tariff plan to add capacity.
3. Save time and resources
Local servers require significant investments in equipment, maintenance and IT specialists. Cloud solutions eliminate these costs. You only pay for the actual use of the system, which is especially attractive for small and medium-sized businesses.
4. Automatic updates
Cloud PIM vendors regularly release security updates and patches. Unlike local solutions, updates are automatic here, without the need to shut down the system.
5. Integration with other services
Cloud PIM systems are easily integrated with CRM, ERP and marketplaces. This allows you to set up a single ecosystem for business management, which simplifies processes and reduces the likelihood of errors.
Features of implementing cloud PIM systems
1. Needs analysis
Before implementation, it is important to determine what tasks the PIM system should solve. For example, do you need to automatically update prices on marketplaces or translate descriptions into several languages. A precise list of requirements will help you choose the right solution.
2. Supplier selection
The market offers a variety of cloud-based PIM systems, from international solutions like Akeneo and Salsify to local products. When choosing, you should pay attention to functionality, user interface, reviews and cost.
3. Integration with current systems
The more business processes are associated with product information, the more important it is to seamless integrate the PIM system with the tools you already use. For example, synchronization with 1C or API for integration with marketplaces.
4. Employee training
The success of the implementation directly depends on how effectively employees use the new system. User training and the creation of clear documentation are key steps for achieving results.
5. Testing and configuration
At the implementation stage, it is important to test the system: from integrating data to working with the interface. This helps to avoid errors and set up processes before the system is even put into operation.
Which businesses are suitable for PIM-cloud systems?
Cloud PIM systems are particularly effective for companies that:
- manage a wide range of goods;
- they work with marketplaces and multichannel sales;
- strive to improve the quality and relevance of data;
- they want to optimize processes and reduce costs.
Example: an online electronics store with an assortment of 10,000 SKUs. Prices are updated daily, new products are added, specifications are changed. The cloud-based PIM system allows you to automate all these processes and synchronize data on the website, marketplaces and CRM.
Risks and limitations of cloud solutions
Despite their many advantages, cloud-based PIM systems have their limitations:
- Internet addiction. Lack of access to the network means that it is impossible to work with the system.
- Safety issues. While large cloud providers offer a high level of security, there is always a risk of data breaches.
- Subscription fee. Unlike local solutions that require one-time costs, cloud systems require recurring payments.
These risks are minimized by choosing a reliable provider and setting up backups.
Trends in the development of cloud PIM systems
- Artificial intelligence and machine learning. AI helps to automatically fill in product cards, analyze customer behavior and offer optimal descriptions.
- Omni-channel sales support. The system synchronizes data not only with websites and marketplaces, but also with offline stores.
- User interface improvements. Manufacturers are paying more attention to an intuitive interface, which makes it easier for employees to work.
Cloud PIM systems are the future of product information management. They provide flexibility, scalability and convenience, helping companies adapt to modern market realities. However, the success of their implementation depends on choosing the right system, a clear analysis of tasks and effective training for employees.
By investing in cloud-based PIM systems, businesses not only optimize their processes, but also gain a competitive advantage by staying one step ahead of their competitors.
