Why does a business need high quality data?
High-quality data plays a central role in the work of any company. In e-commerce or retail, for example, sales directly depend on the quality of product descriptions and characteristics. Inaccurate or outdated data leads to customer dissatisfaction, returns, and reputational losses. In addition, poor data management makes it difficult to integrate with partners and make marketing activities more difficult.
High data quality ensures:
- Attracting customers. Accurate, complete, and structured data increases the company's credibility.
- Accelerate sales. High-quality information simplifies the customer journey.
- Lower operating costs. Organized data reduces error correction time.
What is PIM?
PIM (Product Information Management) is a product information management system that combines, structures and centralizes data. It is the only source of truth for all distribution channels, including websites, marketplaces, catalogs, and partners.
PIM helps integrate data from different sources (ERP, CRM, marketing platforms) and keep it up to date. This is especially important for large companies with a large product range, where thousands of characteristics need to be managed.
How does PIM maintain high data quality?
1. Data centralization
PIM creates a single repository of information, eliminating the chaos caused by data duplication and inconsistency. Centralization allows you to synchronize information across all channels, preventing errors.
2. Automated data validation
Many PIM systems are equipped with tools for checking data quality. They automatically detect duplicates, missing features, format inconsistencies, or errors in descriptions. This significantly reduces manual labor and improves accuracy.
3. Standards support
PIM systems help comply with data standards, such as GS1, and adapt them to the requirements of marketplaces or regional legislation. For example, product descriptions are automatically optimized for Amazon, eBay, or other platforms.
4. Data enrichment
With PIM, you can enrich your data by adding marketing materials, high-quality images, videos, or specifications. This allows us to provide customers with the most complete information about the product.
5. Managing translations
It is important for companies operating in international markets to maintain the quality of translations. PIM systems offer tools for localizing data, making it easy to manage multilingual catalogs.
6. Real time updates
PIM systems allow you to quickly update product data across all channels. For example, when prices or product availability change, information is instantly synchronized, eliminating errors.
Examples of using PIM to improve data quality
1. E-commerce
An online store with a catalog of 10,000 products uses PIM to manage descriptions, images, and attributes. By automating data verification, it was possible to reduce the number of errors in product cards by 85%, which led to an increase in conversions.
2. Production
A major electronics manufacturer has implemented PIM to manage product specifications. The system is integrated with ERP and automatically updates data, eliminating errors in specifications.
3. Marketplaces
A company that works with multiple marketplaces uses PIM to synchronize data across channels. This made it possible to reduce the time to load the new range by 50%.
Why is PIM an investment in the future?
Data quality directly affects business performance. By investing in PIM, companies get not only a tool for managing information, but also a powerful resource for improving competitiveness. PIM systems help:
- Minimize error correction costs.
- Increase customer satisfaction.
- Simplify business scaling.
The PIM system is becoming a must-have element for companies that want to remain leaders in their industries. It not only keeps data organized, but it also opens up new opportunities for growth.
PIM is not just a convenient tool, but a strategic solution that helps improve data quality. In the face of increasing competition and the push for digital transformation, PIM helps companies stay one step ahead by improving data management and providing customers with an unprecedented level of service.
If your business is committed to efficiency and accuracy, PIM is your reliable partner on the road to success.
