Client
PANDORA is a jewelry house founded in 1982 and headquartered in Copenhagen, Denmark. As of 2019, PANDORA products are sold in 100 countries across six continents through more than 7,700 points of sale, including more than 2,600 concept stores.
Challenge
Our tasks were to implement a new Magento theme, adapt the international redesign layout to the behavioral patterns of CIS users, and account for the client's existing marketing integrations.
The timeline was tight because the site had to launch before Black Friday while remaining stable under heavy traffic.
Solution
- Implementing a New Magento Theme
- Adapting the redesign layout to the behavioral patterns of CIS users
- Website functionality enhancements
Implementing a New Magento Theme
Two months were allocated for the project, and we had to deliver it before Black Friday. Time was limited, so to meet the deadline we split the website functionality into critical and deferred items. This allowed us to focus more time on the critical functionality first and only then move on to the deferred work.
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Adapting the International Redesign Layout
The website redesign layout received from headquarters was suitable for an international audience. For CIS, the design had to be adapted to the behavioral characteristics of CIS users.
For example, the standard checkout page in the international version is split into two steps because of online commerce regulations. In CIS, there are no such legal requirements, so we suggested a one-page checkout. Using a data-driven design methodology, we were able to increase the checkout completion rate in the sales funnel. The Black Friday results confirmed this.
Implementing Deferred Tasks
After completing the first stage of development, we moved on to secondary tasks: we upgraded the wishlist and refined the Reviews block on the product page according to the design.
Results
We completed the project before Black Friday and set up website analytics before launch. The site handled heavy traffic during the sale, after which we compared this year's results with last year's, and the results were encouraging.
Up 137%
Revenue increased
Up 201%
The number of transactions increased
Up 130%
Conversion increased
Website functionality enhancements
Work on the project is ongoing.
The client plans to add a Stylist Advice section with product selection recommendations, fix the Cart block in place, style transactional emails, add a How Others Wear It block to the product page, and more.
