As of November 2019, customers still have no opportunity to purchase products directly on the Maxxium website. The "Submit a request" function allows them to get more detailed information about the manufacturer and the drink: blend, taste, aging, price per bottle, the opportunity to make a reservation at the nearest or selected sales points.
The function was added to Magento and the Mindbox CRM system, and the corresponding button was added to all product cards. This function allowed Maxxium Russia to access the target audience and collect their contact information to develop club offers.