Client
AgroMast is a reliable B2B partner in the world of tires, wheels, rims, tubes and other components for professional use. The team has a well-built dealer network and an established customer base. The main suppliers of products are partner companies from India, South Korea and Taiwan.
The situation at the start of the project
- A highly competitive market. Both domestic producers and a large number of foreign producers are present on the market. There are dozens of brands on the market, of which some of the world's premium brands were limited by sanctions, which allowed a large number of unknown Chinese manufacturers to enter the market with unknown quality.
- A team of 18 sales managers processes 70 purchase orders daily during the off-season and up to 150 orders per day during high seasonal demand.
- The previously used partner portal has become unavailable due to the isolation of the Russian market; the main channel for ordering goods and communication is mail and messengers.
Issues
- Clients' lack of up-to-date information about the availability of goods and their current prices made it necessary to contact managers directly, and managers needed to manually check stock balances in the program and, if not, offer replacements. This slowed down the process of processing and confirming orders and, of course, worsened the conversion to purchase.
- Some clients, accustomed to the convenience of the old partner portal, did not want to return to manual communications in messengers. To maintain the level of communication with customers and prevent them from going to competitors, it was necessary to provide the usual and expected level of convenience — automating the process of assessing balances, selecting the right items and automating order placement.
Business result
In 4 months, a new Internet portal was developed and launched to order the company's entire product range.
This made it possible to:
- Automate clients' independent work 24/7 in the company's web shop and ensure independent product selection within their competence;
- Reduce the volume of correspondence in mail and messengers: now customers contact us only to clarify the delivery times for missing goods or to clarify other details about the product and delivery.
- Reduce checkout time from 15 to 10 minutes when all items are available, which is equivalent to saving 12.5 man-hours per day during peak season.
- Increase the speed of processing and fulfilling orders (shipments), as customers prefer to choose affordable alternatives rather than wait for delivery.
Client review
“We were very pleased to work with KT.team. We felt that the project team was not just contractors, but real partners. It was enough for us to give some inputs, and the project team analyzed them and came up with ready-made solutions. We are continuing to work together now.”
Head of the Tire Academy of Agromast LLC
Maksim Karepanov
The process
Business request at the start
Create a convenient way to view the availability of goods from the Agromast range, their detailed technical characteristics and place an order for the Russian market.
The goal of the project at the start
Develop an MVP with the ability to authorize, select and add items to the cart, and then place an order.
Development time
4 months and 12 days from zero to release, 2 days late from the scheduled deadline.
Result
A B2B portal with the ability to place an order for items in stock and book items that are out of stock.
Integrations:
- Automatic order creation in the internal system when ordering on the B2B portal.
- Updating information about the availability of goods in stock based on data in the internal system.
Technology stack
Frontend: Javascript, React
Backend: php, laravel, Magento 2 (M2)
Future plans
We focused on the key processes of working with clients. Together with Agromast, we found the most labor-intensive process: the manual generation of complaints from customers in 1C. Integrating a complaint request into a B2B portal and automatically registering in 1C will free up considerable time for field experts to sell themselves.
The next stage of development will be the creation of a mobile portal for field engineers. It will allow you to record requests directly on the client's site and automatically transfer them to internal systems, optimizing customer service.
