Client
The Store is a US company focused on refurbishing and reselling certified electronics.
Challenge
Initially, the client aimed to create a marketplace: a global trading platform with multilingual support, seamless checkout in a single Cart, and complex integrations with many services.
During development, the client's goals changed. Our team was tasked with transforming the marketplace into a multibrand online store.
Solution
- Marketplace transformation into an online store on Magento 2.3.2, Nginx 1.15.10, and Node.js
- Akeneo PIM implementation
- Integration of Viral Loops, Pepperjam, Zaius, Nosto, Lengow, and Criteo marketing services
- Integration with payment services and a fraud prevention and chargeback protection service
- PWA implementation
- Unified site design
Marketplace transformation into an online store
Our team built a modern online store on Magento 2.3.2, Nginx 1.15.10, and Node.js.
Akeneo PIM implementation
The functionality from previous development work was adapted to the needs of the online store.
Implementing Akeneo PIM made it possible to load, edit, and synchronize data from ERP systems and deliver up-to-date information to the sales channel.
Marketing services integration
We integrated the Viral Loops, Pepperjam, Zaius, Nosto, Lengow, and Criteo marketing services. They make it possible to automate user acquisition, participate in affiliate marketing programs, manage customer relationships, run analytics, and launch personalized retargeting campaigns.
PWA implementation
As a result of the PWA rollout, the number of products viewed per session increased. PWA does not require updates or free memory on the user's device, and actions on the site can be performed offline. As a result, session continuity improved customer retention at every stage of the funnel.
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Payment services integration
Online payment options were expanded through integration with Apple Pay, Google Pay, PayPal, and the BlueSnap online payment processing service.
Riskified, a fraud prevention and chargeback protection service, was integrated to secure transactions.
Project redesign
A key part of the project transformation was redesigning the marketplace as an online store. The update involved not only a new visual identity but also stronger online positioning for the client.
To highlight the client's unique selling proposition - selling refurbished electronics without loss of quality - we proposed positioning it within the global trend of conscious consumption and environmental responsibility.
We emphasized that The Store gives electronics a second life, reduces the need to produce new devices, and therefore helps protect nature.
01 Homepage structure
According to e-commerce development research, the more varied content a homepage contains, the more likely it is that a visitor will find something interesting and stay on the site for a long time.
Adding new-arrivals and promotions blocks, creating product selections, and using a variety of banner formats all helped us widen the top of the sales funnel.
We also developed smart search with suggestions and mini product cards. Search optimization was important because conversion from search is much higher than at other points in the funnel.
02 Catalog
With filters and sorting, the product catalog makes it easy to quickly find the right items and compare them.
We optimized catalog page pagination to meet search engine requirements. Additional products now load without reloading the page, keeping the user focused on the content.
03 Product page
For the product page, we created a concise design that keeps the user's attention focused on completing the purchase.
Special attention was paid to addressing common objections. Selling refurbished electronics is a challenging niche: the target audience often doubts whether the seller can be trusted. Following recommendations from global leaders in usability and sales psychology, we placed information about warranty, delivery, and useful features on the product page. The rest of the redesign was also aimed at increasing trust.
04 Cart
We brought the Cart and checkout pages into compliance with US law. Payment takes place in three steps: first, the user enters personal details; then chooses delivery terms; then selects a payment method and enters the mailing address for the check.
Results
Launched the MVP in 4 months
In 8 months, we updated functionality, redesigned the site, integrated ERP, and refined business processes.
0.1 sec page load time
1.20% conversion at MVP launch
Work on the project continues
Recent additions include integration with Facebook and WhatsApp messengers to notify customers when items are back in stock.
