Simple is not easy

PIM · MDM · DAM

Pimcore — single source of truth for products and digital information

Pimcore unites PIM, MDM and DAM in one platform: instead of dozens of exports from 1C, ERP and Excel, a single source of truth pushes product records to the website, marketplaces and B2B portal with no manual transfer.

Supports modeled attributes with inheritance, plus data quality and semantics control.

118k+of companies worldwide use Pimcore — a mature open-source platform with no vendor lock-in
41k+Bicycle and spare-part SKUs in one PIM integrated with ERP and a B2B portal (PMG case)
15-35%fewer listing errors across channels in the first 6 months after PIM rollout
61%of companies report improved data quality after adopting PIM (Ventana Research)

PIM / MDM / DAM

Product data should have a single source of truth

The PIM/MDM/DAM block sells faster SKU launches and better data quality: 1C/ERP remain the system of record, PIM becomes a manageable content layer, and DATAREON moves data without point-to-point spaghetti.

118k+companies use Pimcore as a mature open-source platform
41k+SKU in one PIM with ERP and B2B portal integration
61%companies report higher data quality after PIM

Pimcore

Open-source PIM/MDM/DAM without vendor lock-in, with attribute models, DAM, and API channels.

Akeneo

PIM for managing attributes, completeness, workflow, and publishing product cards to channels.

DATAREON

A data bus connects 1C/ERP/PIM/website/marketplaces through a single exchange contract.

1C/ERP/ExcelPIM/MDM/DAMquality checkdata buswebsite/marketplaces/B2B

Industry solutions

What you can do with Pimcore

All Solutions
Retail and e-commerce Consolidate a catalog from 1C, suppliers and Excel into one PIM and publish cards to the site and marketplaces from a single source Creating and updating product content, listing on marketplacesLearn more →Manufacturing Maintain technical attributes, variants and documentation across thousands of SKUs with property inheritance by product family Managing technical data and product specificationsLearn more →Distribution and B2B wholesale Supply dealers with up-to-date data via a B2B portal and automated price-list and catalog exports Exchanging product data with dealers and trade partnersLearn more →Fashion and apparel retail Manage size and color variants through inheritance and link product records to photo/video content in DAM Managing SKU variants and visual content of collectionsLearn more →FMCG and food products Maintain ingredients, nutrients, multilingual labels and certificates as controlled, validated master data Managing regulatory and marketing product attributesLearn more →Building materials and DIY Centralize SKUs from ERP, enrich them with photos, video and technical documentation, and deliver info to customers faster (Polbruk case) Enriching cards and speeding up catalog time-to-marketLearn more →Industrial equipment and spare parts Hold tens of thousands of spare-part SKUs with ERP integration and compatibility search (PMG case, 41,000+ SKUs) Managing the spare-parts catalog and compatibility matchingLearn more →Marketplaces and multichannel sales Connect new channels via REST/GraphQL and keep content consistent across all points of sale at once Omnichannel content publishing and synchronizationLearn more →

Capabilities

Pimcore capabilities

Sources: 1C / ERP / suppliers / ExcelData import and mappingPimcore: attribute model + variant inheritanceData Quality Management (rules, completeness, validation)DAM: media and content (200+ formats)MDM: counterparties, locations, reference dataAI/Copilot: enrichment, descriptions, deduplicationWorkflows and approvals (field-level permissions)REST / GraphQL API (headless delivery)Channels: site, marketplaces, B2B portal, mobile, POS, print
PIM/DAM source-of-truth diagram: scattered data sources on the left, Pimcore in the center with its attribute model, inheritance, DQM and DAM, and publication channels via REST/GraphQL on the right. Shows how a single source of truth removes direct M:N links between systems and channels.

Single source of truth for products and entities

Data from 1C, ERP, suppliers and Excel converges into one model — ending the discrepancies that show customers different prices and specs across the site, marketplaces and B2B portal.

Attribute modeling with inheritance and variants

45+ field types and variant inheritance: shared properties are set once at the family level instead of being duplicated across every SKU — cheaper catalog upkeep with no desync.

Built-in Data Quality Management

Rules, required fields and a real-time completeness report flag which cards can't be published — fewer returns from poor descriptions (source of 34% of returns) and complaints.

DAM: media and content management

Previews for 200+ formats including 3D/AR, with photos and videos tied to products — marketing and sales pull current creative from one place, no folders on drives.

MDM: master data beyond products

Counterparties, suppliers, locations and customers are maintained on the same platform — one reference-data model instead of duplicates in every system.

Omnichannel publishing via REST/GraphQL

Headless data delivery to the website, marketplaces, mobile app, POS and print — a new channel connects fast and content stays consistent everywhere.

Workflows and a role model down to the field level

Approval, statuses and access rights down to a single attribute — content managers, translators and procurement work in parallel without the risk of overwriting each other's data.

Open-source with no vendor lock-in

The source is open and there are no core licensing fees — the solution is transferable and moves easily between teams and contractors, removing single-vendor lock-in.

Catalog scale of tens of thousands of SKUs

The platform holds tens of thousands of items and millions of data objects (PMG — 41,000+ SKUs) — assortment growth isn't capped by Excel and manual work.

Approach

How we implement Pimcore

Minimal core modification

We don't fork or patch the Pimcore core. Pimcore stays on the standard upgradable version — business logic moves into separate microservices alongside it, so platform updates don't break your customizations.

International Standards, Not Homegrown Hacks

Where a mature international solution exists, we use it instead of inventing our own protocol or platform. Before writing code, we study how the problem is already solved in the industry.

Transferability

The solution is loosely coupled and documented: it can be handed over between teams and contractors without rewriting. You are not tied to us.

AI compatibility

Pimcore in the AI loop

Pimcore Copilot — generative AI inside the platform

The built-in Copilot generates channel-specific descriptions, optimizes visuals and helps with data profiling and semantics — content managers clear card-filling routine many times faster.

Connecting any LLM and ML models

The open architecture lets you connect OpenAI, Google, Hugging Face or train your own model on the platform — product enrichment and classification fit your business, not a single vendor.

OpenAI-compatible Chat Completions API

Since version 2025.3 the Copilot runs over an OpenAI-compatible interface — you can plug in your own or a local LLM endpoint, important for environments with data restrictions.

KT.Team AI agents on top of PIM

KT.Team builds ai-native scenarios: agents fill attributes, tag and validate data and serve catalog users — a target minimal-people model for product-data operations.

AI quality control and deduplication

Models detect incomplete, conflicting and duplicate records in the data flow — catalog quality rises without manually auditing thousands of cards.

News

What's new in Pimcore

All news

Projects

Cases

All cases

Contacts

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