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Progressive Web Apps for business: how to speed up websites, improve UX, and increase mobile conversions with PWA
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Progressive Web Apps are mobile apps in the browser that do not require any additional installation. When a user opens your site, they already see the app interface.
Slow loading When your page is generated, SQL and CMS are involved and a million libraries are loaded because that's how it has "historically" been done. You already have 3 levels of caching, but the page still loads slowly.
Difficulty making changes All buttons on the site are tied to the logic of an out-of-the-box CMS that does not assume a separation between front-end and back-end. Marketers want changes today, but in practice updating site content takes a lot of time.
Conversion issues The user may leave the site at any stage of interaction simply because they entered the subway or accidentally closed the page. You have no tools to bring them back to the session, and you lose customers at every stage of the funnel.
A PWA site appears as an icon on the phone.
This encourages users to visit the resource more often, spend more time on it, improve their user experience, and, as a result, increases conversion at every stage of interaction with the user.
You can send notifications to remind users about an interrupted session.
Cross-platform PWA does not require separate development for each operating system.
It does not matter what smartphone the user has: Apple or Android - the app will work regardless of the environment.
The user can browse their favorite store, add the needed item to the Cart, and place an order while riding the subway.
With PWA, your site is already on the user's phone with the full product catalog. Unlike a mobile app, PWA does not require updates or free device storage.
No need to spend time looking for an additional team to develop a mobile app.
We use your current site's design for the PWA, adapted to any mobile device.
Found through search engines. More than half of users begin the path to purchase or service ordering with search. PWA uses server-side rendering for crawlers and older devices. With strong behavioral metrics, PWA sites rank higher than comparable alternatives.
App-like interface. All the benefits of a mobile app on your website. From a conveyor line control interface and an info kiosk to an e-commerce frontend. One stack, one budget, fast changes, and no dependence on app stores.
Fast loading. The PWA core weighs less than a website or a native app. After the first load, other pages load in 0.1 seconds (plus image loading time): instant catalog filter updates, real-time stock responsiveness, and more.
Front end separated from back end. A redesign of your complex project in 2.5 weeks? Now it is possible, and we can show you case studies in person.
Built for high loads. It reliably receives and processes orders even during peak traffic, regardless of CMS/OMS throughput, thanks to a robust dispatching system for critical events such as order creation.
Task E-Commerce Solution Fast catalog loading The site appears on the phone's home screen like a native app. Fast catalog loading. The interface adapts to mobile devices, desktops, and in-store terminals. It works smoothly on unstable networks. After implementing PWA, Lancôme increased conversion by 17%. E-Commerce B2B Manufacturing Entertainment Services
Read all We developed a B2B e-commerce platform for a large chemical and industrial company to simplify checkout and reduce the risk of related errors
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