Multi-domain MDM
Products, customers, suppliers and locations are managed in one model — a single version of the truth instead of out-of-sync reference data in every system.
PIM · MDM · DAM
Riversand (now part of Syndigo) is a cloud-native master data and product information management platform built on a microservices architecture.
A single source of truth on products and customers is distributed to all channels: website, marketplaces, ERP, print — without manually rebuilding exports.
Our clients
Industry solutions
Capabilities
Products, customers, suppliers and locations are managed in one model — a single version of the truth instead of out-of-sync reference data in every system.
Identities from many sources are stitched by AI algorithms into one reference profile — duplicates and conflicts in product and customer records are eliminated.
10,000+ validation rules and 20,000+ custom checks catch errors before publishing — fewer returns and complaints caused by wrong attributes.
Complete, enriched records are prepared once and reused — cutting time-to-market for new SKUs and product lines.
Data is distributed to the website, marketplaces, ERP and print via API — you can sell in a new channel without manually rebuilding exports.
Approval routes and data KPIs assign accountability — a controlled process instead of blind edits in Excel.
Components scale independently to match catalog load — the platform handles assortment growth without rewriting the core.
Business logic moves into apps and microservices alongside the core — customization without forking, while platform updates stay painless.
Data quality and catalog completeness are visible in dashboards — assortment decisions are made on facts, not guesses.
Approach
We don't fork or patch the Riversand core. Riversand stays on the standard upgradeable version — we move business logic into separate microservices alongside, so platform updates don't break your customizations.
Where a mature international solution exists, we use it instead of inventing our own protocol or platform. Before writing code, we study how the problem is already solved in the industry.
The solution is loosely coupled and documented: it can be handed over between teams and contractors without rewriting. You are not tied to us.
AI compatibility
Matching and deduplication algorithms link records from different sources into a golden profile — the basis for reliable master data for downstream analytics and AI.
PIM/MDM provides a structured, verified body of attributes — a quality input for recommendation models, search and description generation.
Open APIs and a service architecture let you connect external AI services and MCP agents to the catalog without touching the platform core.
Validation rules and automation fill gaps and normalize attributes — reducing the manual workload of content managers.
Syndigo is building AI GoPilots and agentic scenarios on top of the catalog — a single data source makes AI agents in commerce predictable and controllable.
News
A unified product page conversion framework built on MDM/PIM data (core inherited from Riversand): enriched content, reviews, real-time social signals. It targets both human shoppers and AI discovery agents (ChatGPT, marketplace assistants). The claimed figures (+39% add-to-cart, +108% conversion when reading reviews) are vendor-reported and not independently verified.
Validated GS1 data from Syndigo product MDM flows directly into Blue Yonder planning and execution workflows (space planning, network sync), removing manual data cleansing during onboarding. Riversand is not mentioned explicitly, but it is the same multi-domain MDM engine under the hood of Syndigo.
DetailPage analyzes digital shelf signals and AI search visibility (Amazon, Walmart, ChatGPT), and attribute/content recommendations are fed back into the managed Syndigo PIM/MDM workflow for syndication and ROI reporting.
Business users (marketers, data stewards) assign tasks to agents in natural language instead of configuration; ready-made agents - Product Creation, Onboarding, Enrichment, Syndication - operate under human oversight. The AI model/provider is not disclosed (closed managed service, not downloadable weights).
Projects