Magento: implementation and integration

~131klive Magento stores worldwide (Q4 2024)

$155Bannual turnover (GMV) running through Magento

~8%share of the global e-commerce platform market

+140%conversion growth after moving to a headless storefront (TALLY WEiJL case)

Industry solutions

What you can build on Magento

Fashion and apparel retail Headless storefront with fast search and filters by size, color and collection Conversion and storefront speed during frequent collection changes and salesLearn more →Electronics and appliances Catalog with hundreds of thousands of SKUs, complex attributes and product comparison Managing a large catalog and accurate product selection by the shopperLearn more →B2B and distribution Portal with company accounts, individual pricing (shared catalogs) and online quotes Approval and placement of wholesale orders without manual work by managersLearn more →FMCG and large-scale retail Scaling for peak traffic of sales and seasonal promotions Storefront and checkout stability during peak load hoursLearn more →Manufacturing (brands) Multi-site: multiple storefronts, languages and currencies on one backend Entry into new markets and channels with a unified catalog and ordersLearn more →Cosmetics and beauty Adobe Sensei AI recommendations and personalized selections on the storefront Higher average order value through personalization and upsellingLearn more →Marketplaces and multi-brand Composable integrations of payments, search, PIM and OMS for a specific model Building and evolving the platform from best-in-class componentsLearn more →Furniture and DIY Configurators and complex product options via custom microservices alongside the core Order placement for products with variable configurationsLearn more →

Capabilities

Magento capabilities

Headless frontend (PWA / custom)GraphQL / REST APIMagento core (catalog, cart, orders) — no forkLive Search + Adobe Sensei recommendationsBusiness-logic microservices (alongside the core)Integrations: PIM, ERP, payments, OMSB2B module: company accounts, shared catalogs, quotas

Data flows from the headless frontend through the GraphQL API to the Magento core and surrounding microservices. The core isn't modified: business logic, AI search, recommendations and integrations live in separate services connected via API. This delivers storefront speed, catalog scale and a transferable solution.

Headless storefront on GraphQL API

Load speed and Core Web Vitals improve and conversion rises — the frontend evolves independently of the backend.

Catalog with hundreds of thousands of SKUs

Complex item master, variants and attributes are managed in one place without degrading search and filters.

Live Search AI search and Adobe Sensei recommendations

Relevant results and personalized selections raise average order value without a separate license or your own search clusters.

Composable architecture for the storefront and integrations

Best-in-class modules (payments, search, CMS) are assembled to fit the task; swapping a component does not break the rest.

B2B portal: company accounts, shared catalogs, quotas

Dealers see their own prices and catalogs, order approval runs online — less manual work for managers.

Scaling for peak

Sales and seasonal spikes are handled without storefront crashes or lost orders.

Minimal core modification

Customization lives in adjacent microservices, not core patches: Magento updates install without rewrites.

Omnichannel and multi-site

Multiple storefronts, languages and currencies on one backend — a unified catalog and orders across all channels.

Approach

How we implement Magento

Minimal core modification

We don't fork or patch the Magento core. Magento stays on a standard, upgradable version — business logic moves into separate adjacent microservices, so platform updates don't break your customizations.

International Standards, Not Homegrown Hacks

Where a mature international solution exists, we use it instead of inventing our own protocol or platform. Before writing code, we study how the problem is already solved in the industry.

Transferability

The solution is loosely coupled and documented: it can be handed over between teams and contractors without rewriting. You are not tied to us.

AI compatibility

Magento in the AI loop

Live Search powered by Adobe Sensei

Built-in AI search analyzes visitor behavior and the catalog, delivering relevant autosuggest and results without maintaining your own search clusters.

Personalized recommendations

Adobe Sensei builds 'customers also bought', 'for you' and 'popular' selections from history and behavior — higher average order value.

GraphQL as a layer for AI agents

A mature GraphQL API (including B2B queries) gives LLM agents and external services structured access to the catalog, cart and orders.

AI content generation and enrichment

Product descriptions and attributes can be generated and normalized by AI pipelines in microservices alongside Magento.

Search and behavior analytics

Dashboards of search queries and zero-result hits feed merchandising models and reveal what to add to the catalog.

News

What's new in Magento

All news

20.04.2026
Adobe Commerce released Commerce MCP Server for AI agent access to the catalog and checkout
An MCP server was announced at Adobe Summit 2026: AI agents gain access to the catalog, cart, prices, stock and checkout. It depends on the Integration Starter Kit and AppBuilder.

MCP is the agent access protocol itself (see /instruments/mcp); Magento only wraps its API in MCP MCP →API-first and GraphQL-native are built into Saleor from the start; Magento is catching up by wrapping its monolith in MCP Saleor →
18.02.2026
Adobe Commerce announced support for the UCP (Google) and ACP (OpenAI/Stripe) protocols
Adobe announced support for the open UCP (Google) and ACP (OpenAI/Stripe) protocols, in addition to Agent Payments Protocol, so products can be purchased through ChatGPT and Gemini.
20.04.2026
Commerce Developer Agent announced — an AI tool for migrating to ACCS
The AI suite analyzes the implementation, builds a migration path to ACCS, and rewrites legacy code into event-driven components. Status is coming soon; it is not publicly available yet.
12.05.2026
Magento Open Source 2.4.9 release: Symfony 7.4 LTS, PHP 8.5, CAPTCHA for APIs
2.4.9 added Symfony 7.4 LTS and PHP 8.5, extended CAPTCHA to REST/GraphQL (closing the API bypass). 581 core improvements; the clearCart mutation is now open to Open Source.