Solutions

PIM Implementation: From Catalog to Marketplaces

We implement Pimcore, Akeneo, Brandquad, and Riversand, integrating with Ozon, Wildberries, and Yandex Market for product cards, inventory, and FBS/FBO pricing.

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Our clients

Capital Group
FSK Group
SMLT
Tochno
Dogma
Sber City
FM Logistic
Danone
Relief Center
Pandora
PIM System Implementation: From Catalog to Marketplace
Saint-Gobain
Askona
FIX PRICE
Snezhnaia Koroleva
Muztorg
TVOE
Greenway
Polaris
Campari
Yandex
Lenta
International perfume and cosmetics brand
PIM System Implementation: From Catalog to Marketplace
RAEC
EKF
L'Etoile
Inventive Retail Group

PIM / MDM / DAM

Product data has a single source of truth

PIM/MDM/DAM speeds up SKU launch and improves data quality: 1C/ERP stay as the accounting system, PIM becomes the managed content layer, and DATAREON moves data without point-to-point links.

118k+companies use Pimcore as a mature open-source platform
41k+SKU in one PIM with ERP and B2B portal integration
61%companies report higher data quality after PIM

Pimcore

Open-source PIM/MDM/DAM without vendor lock-in, with attribute models, DAM, and API channels.

Akeneo

PIM for managing attributes, completeness, workflow, and publishing product cards to channels.

DATAREON

A data bus connects 1C/ERP/PIM/website/marketplaces through a single exchange contract.

1C/ERP/ExcelPIM/MDM/DAMquality checkdata buswebsite/marketplaces/B2B

Related Sections

PIM/MDM/DAM casesIntegration layerPimcore newsAkeneo newsArticle on PIM implementation

Sources

Pimcore customersVentana Research data qualityDATAREON

A PIM system is a single source of truth for product content (attributes, categories, media files) that publishes product cards to your website, B2B portal, and marketplaces. KT.Team implements four platforms—Pimcore, Akeneo, Brandquad, and Riversand—and builds an integration layer to Ozon, Wildberries, and Yandex Market: attribute mapping to each marketplace's requirements, product card completeness validation before publishing, inventory and price synchronization for FBS and FBO through ERP and WMS.

Results are measurable: in the case study Relief-Center updating product listings on marketplaces takes 1 day instead of 10, and one employee publishes thousands of cards daily instead of 30.

PIM boundaries: content separate, inventory and orders separate

PIM boundaries with marketplace integration

Data Sources

PIMcards: attributes, categories, media
ERP / 1CPrices, stock, orders
WMSwarehouse and shipments on FBS

Integration layer

Attribute mappingmarketplace directories and requirements
Completeness checkincomplete card is not published
Integration bus and connectorsqueues, exchange monitoring

Sales channels

Ozon
Wildberries
Yandex Market
Website and B2B portal
"PIM for marketplaces" is PIM plus an integration layer: neither system alone solves the task.

What the connection covers across different working schemes

Workflow DiagramProduct cardsStockOrdersPrices
FBO — Inventory in marketplace warehousepublishing and updating from PIMmarketplace warehouse supply planningMarketplace processes, accounting records salessingle source in ERP accounting for commissions
FBS — Own warehouse, marketplace deliverypublishing and updating from PIMnear real-time synchronization, or face cancellations and penaltiesauto-collection in 1C/ERP/WMS, own packing and shipmentsingle source in ERP accounting for commissions
realFBS / DBS — Own warehouse and deliverypublishing and updating from PIMnear real-time synchronizationauto-collection in 1C/ERP/WMS plus tracking number transfer to platformsingle source in ERP accounting for commissions

Scheme names vary by platform: Ozon—FBO/FBS/realFBS, Wildberries—FBO (FBW)/FBS/DBS, Yandex Market—FBY/FBS/DBS. How to build the integration step by step—in the article PIM for marketplaces: how to publish products on Ozon and WB.

Platforms we implement

We're an integrator, not a vendor: we implement third-party platforms and select the one that fits the task, data model, and IT policy.

Pimcore

Open-source PIM/MDM/DAM platform deployed on your own servers. Most of KT.Team's published PIM case studies were built on it—from distribution to manufacturing. Learn more about Pimcore

Brandquad

CIS PIM/DAM SaaS platform. We worked with it in Campari project: unified product content database for distribution.

Riversand

Cloud MDM/PIM platform of enterprise grade. We implement it as one of the team's core competencies. Learn more about Riversand

Map out your integration landscape

clients@kt.team Telegram @kt_team_it
1 day instead of 10to launch a new collection on marketplace—Relief-Center case study
thousands of cards dailyone employee after automation, previously—no more than 30
up to 100 person-hoursper week freed up for content team
2.5 monthsfrom project launch to attribute matching service go-live

Cases

Case studies: PIM implementation and marketplace integration

Read all

How we implement PIM

  1. 01

    Data model audit

    We map where attributes, categories and media live, who owns them and which channels consume the content.

  2. 02

    Choosing a platform

    We compare Pimcore, Akeneo, Brandquad and Riversand for your task: licenses, deployment, integrations.

  3. 03

    MVP catalog

    We launch the catalog core with limited assortment so the business starts working in the system early.

  4. 04

    Integrations

    We connect 1C/ERP, WMS and marketplaces via an integration layer: attribute mapping, stock, prices.

  5. 05

    Handover to business

    We train the team and hand over operations. Stages detailed in the article 7 steps to PIM implementation.

FAQ

PIM Implementation FAQ

How is PIM different from 1C or ERP?

1C and ERP handle accounting: prices, inventory, orders, finance. PIM manages product content: attributes, descriptions, media, and product relationships. Systems complement each other via integration: content from PIM, accounting data from ERP.

How to publish products to Ozon and Wildberries from PIM?

You need an attribute mapping service: each platform has its own required fields and value directories. The service converts cards from PIM format to the platform format and publishes them via API. This is how the integration works in the Relief-Center case study: updating items takes 1 day instead of 10.

What else do you need for FBS operations besides product cards?

Near real-time stock sync and automatic order transfer to the accounting system. That's ERP/WMS and integration bus work, not PIM: without it, sellers face order cancellations and marketplace penalties.

Deploy PIM on-premise or as SaaS?

Pimcore and Akeneo Community are deployed on your own servers, Brandquad operates as SaaS, and Akeneo Enterprise runs on the vendor's cloud. The choice depends on your data requirements and IT policy, which we finalize during the audit phase.

How long does PIM implementation take?

Depends on data model and number of integrations. Based on our published case study: the PIM attribute mapping service for Relief-Center was launched in 2.5 months.

We have PIM but can't launch on marketplaces—what next?

You don't need to replace the PIM core: typically what's missing is the integration layer—attribute mapping to platform reference books and inventory sync through ERP/WMS. We build this layer on top of an existing system: in the Relief-Center case study, Pimcore was already implemented.

Next step

Product data audit and PIM → marketplace integration demo

We'll show on your data how PIM product cards publish to Ozon, Wildberries and Yandex Market, and what ERP and WMS must provide.

  • Product data model audit
  • Marketplace publication demo
  • Implementation plan with estimate
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Next steps

PIM/MDM/DAM

Tools for the PIM/MDM/DAM stack

All tools
Riversand A cloud MDM/PIM platform built on microservices with a built-in analytics system. Pimcore KT.Team is the integrator with the largest number of Pimcore implementation cases in CIS. Akeneo Akeneo PIM is a master system for centralized data management.

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