The word "coach" comes from the English
coach: in the original, it has several meanings and can refer to transport (a carriage, a railcar, a bus) or a profession (a trainer, mentor, or tutor).
How coaching helps IT teams develop skills, improve collaboration, boost efficiency, and achieve business goals
We like trying new approaches and technologies, and not just in IT!
Today we want to share a recent experience: how we introduced corporate coaching and what came out of it. The text includes quotes from:
Pereudina is a certified coach under a program approved by the ICF federation and the managing partner of BCR.EXPERT.
Elena and other coaches from BCR.EXPERT held sessions for four kt.team employees;
Noskova is a UI/UX designer and a partner at kt.team.
Ekaterina completed three coaching sessions and shared her impressions and results with us.
coach: in the original, it has several meanings and can refer to transport (a carriage, a railcar, a bus) or a profession (a trainer, mentor, or tutor).
The general idea is that the coach helps you move from point A, where you are, to point B, where you want to be.
Today, coaching is a special method of interaction between people, vaguely similar to mentoring.
But there is an important difference: a coach does not teach and does not give answers.
Instead, the coach asks questions designed to help a person deeply understand themselves, their needs and motives, define goals, and find the right answers on their own. As a result, people make decisions more easily, let go of limiting beliefs, and find the strength to pursue their dreams.
Elena Pereudina Coach, Managing Partner at BCR.EXPERT "My colleague describes our work like this: 'The coach walks a little behind the client, following them as they explore their issue, and seems to carry a lantern behind them that lights the path as much as possible.' I really like that comparison."
Coaching can be personal (for one person, at their own initiative) or corporate (for the company's managers or for a team, at management's initiative). Some believe corporate coaching is not as effective as personal coaching: the argument is that when a person seeks out a coach on their own, they fight harder for the result. We can disagree with that: in companies with a horizontal structure (like ours), there is no practice of sending people anywhere against their will, and corporate coaching is only an opportunity, not an obligation.
Corporate coaching involves three parties: the coach, the client (employee), and the sponsor (company). There are two possible formats: a joint meeting with the coach, employee, and manager; or the coach first agrees the terms with the sponsor and then works one-on-one with the client, while always explaining what was agreed with management. We used the second option. Some companies order corporate coaching strictly to solve work-related problems, while others use it for personal ones too.
We decided to address both work and personal requests, but only if they overlapped with work. In the end, we mostly worked on work-related topics. Meetings can be either online or offline - it does not matter. Our coaches live in Moscow, and they communicated perfectly well with the guys from Tolyatti over Skype.
Elena Pereudina Coach, Managing Partner at BCR.EXPERT "The schedule is always tailored individually and agreed with the client and the coach. The number of sessions needed depends on how serious the client's request is. The optimal pace is once a week; usually that works comfortably for everyone involved. But, for example, with one kt.team employee we met every two weeks - that was how much time he needed to take the steps he defined for himself during the sessions.
The coach plays a supporting role, and if there is good contact (rapport) and trust has been built properly, communication is also possible between sessions. This is decided individually: some people need support between sessions, some do not. In such moments, I usually ask clients how things are going with putting their plans into action; sometimes I may recommend a useful book if it will provide the needed information or help solve the task."
Noskova UI/UX designer "At the first session, I did not understand how to behave or what to say. It seemed that a coach was a psychologist or psychotherapist: I would tell them about my problems, and they would suggest how to solve them. It turns out a coach does not tell you what to do at all.
Instead, the coach asks the right questions that help you see the problem in a new light and work it out on your own.
After just the first session I felt better simply because I got to talk things out!
By the second session I managed to frame my request: I need extra motivation.
For example, we did an exercise that helped me feel all the levels of my motivation from minimum to maximum, become aware of them, and learn to manage them by switching immediately to the one I needed at that moment. In the end, it turned out that reaching the right state takes just a few steps - the goal is much closer than it first seemed.
Goal visualization also helped me a lot - seeing the desired state at a full 10 and recalling it when motivation fades. The exercises seem very simple, but they work really well.
I managed to "breathe out," and I felt much better.
In the third session we worked on a different request, not about motivation.
Once I managed to frame it, the coach gave me a chance to look at the situation through other people's eyes.
These are people whose opinion means a lot to me.
But before that, honestly, I was a little afraid of them.
This surprised me a lot, but in the end we together came up with plenty of useful advice for me. And now I can say the matter was resolved well for me."
Elena Pereudina, coach and managing partner at BCR.EXPERT: "A coaching session is about exploring the client's problem and request. The coach helps the client look at the problem from different angles. In the end, the client identifies the steps that need to be taken and is responsible for carrying them out." Every person's life includes personal and work-related goals. To get a broad view of how well they are being handled and balanced against each other, people often use the "Wheel of Life Balance" technique.
Problems and falling motivation begin when these goals do not line up and there is no understanding of where they intersect or how they affect one another. The "balance wheel" does not move. For example, a department head has stayed in the same position too long and does not know where to go next. Grow within the company, become a partner, get an equity stake in the business? Change companies or maybe start a business of their own? Each of these options can change life in a way that makes the "balance wheel" tilt in a certain direction.
One path will lead to a lighter workload, and there will be more time for family or personal health. The other path, on the contrary, will require working 12-14 hours a day, so there will be no time for family, but there will be more money and creative self-realization. It is hard to choose a path in such a case, and often people cannot formulate their core values simply because they have never thought about them, never tried to talk them through and feel them.
The coach helps the client understand what really matters to them, what their hidden goals are, and motivates them to achieve those goals as quickly as possible. What problems, other than career-related ones, is corporate coaching also ordered for? According to a survey of representatives from 93 companies conducted by Talent Equity Institute, this service is most often sought to solve specific business tasks.
For example, when employees feel discouraged in the face of ambitious (new, difficult) tasks, which can be especially numerous during a company's rapid growth; when stress levels are high, to better manage themselves and the situation; to support a transition into a higher position. When an employee has recently moved into a management role or is a candidate for promotion, they need help developing leadership skills; to improve team interactions.
Some of these tasks are also present at kt.team: we are growing fast, we have many complex challenges, and even more strong people who are focused on their own development.
It makes sense to turn to a coach when a person feels stuck, demotivated, does not understand what they really want, or understands it but lacks the energy to achieve it. These are the most common requests. This method is believed to speed up goal achievement by 5-6 times. For example, if we set ourselves a task that would normally take a year, coaching can help complete it in two to three months. Other expected results: greater self-awareness and self-confidence, and lower stress levels.
Elena Pereudina Coach, Managing Partner at BCR.EXPERT "After the sessions, clients noticed that their emotional state improved, and managing that is very important: when a person is under stress, everything falls out of their hands and even simple things seem harder than they really are. With a good emotional state, the very same problems can be solved in a snap. The first thing you notice after working with a coach is a high energy level."
Let's look at global practice: to solve problems like ours, companies can implement
, bring in a corporate psychologist (as an in-house employee or an independent consultant), and run specialized training sessions. These options each have their own pros and cons. Coaching management: here, the coach is essentially the manager, meaning they gently guide employees' motivation and morale so they can reach the goals they set for themselves faster and more effectively. The advantage is that the coach is always close to their team members and can spend more time with them than an outside specialist.
The main drawback is that not every manager has enough skills for this kind of work with people. It is difficult and takes a lot of time.
A psychologist works through conflict and stressful situations, and in some companies takes part in personnel assessment. A major drawback is that such specialists work at a deep level of personality and often refer to the past. Far from all employees are ready to discuss, for example, their childhood traumas at all, let alone at work. If the psychologist is on staff, it will be difficult for them to remain autonomous and work impartially with each employee.
An external expert will not see the results of their work because they only work short-term, and they will not be able to correct mistakes if something goes wrong.
The main advantage of this approach is its accessibility: if you want to, you can find a great many such sessions. The drawback is the lack of an individual approach: the same training, written N years ago, can be delivered for years with little adaptation for a specific client.
Pros: it handles all our tasks. Cons: we were afraid there was one downside; we will write about it below. Fortunately, our fears did not come true, and everything went well :)
The most common myth about coaching: it changes people so much that they grow disillusioned with what they have and want to start life from scratch. For example, quit their job, get divorced, move to the wilderness, or set off around the world. In short, after coaching the worker is no longer a worker.
We have to admit we were also afraid something might go wrong.
After all, if it turns out that a colleague's work and personal goals are in conflict, and the coach helps them realize it, they might decide to radically change careers or simply leave the company.
That would be sad, because every person is valuable to us; we worked with these people for many years and did not want to lose them.
Pereudina, Coach, Managing Partner at BCR.EXPERT: "All our communication is strictly confidential.
The manager (in coaching terms, the sponsor) knows nothing about what happens between the coach and their champion (as we sometimes call our clients).
There is one exception we warn all participants about upfront
If an employee decides to quit during the sessions, the coach ends the coaching relationship and informs management. We have never seen this happen, but it is exactly what clients often fear. During coaching, people dream a lot and broaden their horizons, and someone may want to turn their life around by 180 degrees.
But the coach is not to blame for this: if such a desire is voiced, it has been brewing for a long time." That is the conclusion we came to.
Even if a person follows their own path after coaching, apart from us, it is for the better for everyone.
Imagine an employee who comes to coaching with conflicting goals, burnout, and lost motivation. Suppose that along the way they realize they want to quit, but something holds them back.
The outcome will still be the same: in six months to a year, they will "mature" for an important step and leave, but they will spend that time unproductively and work with low engagement. In the end, neither the company nor the person will gain anything from such retention - in that case, it is better to part ways immediately.
Coaching is not about psychological trauma or complexes, not about training or mentoring, but about understanding where a person is moving and the trajectory they set here and now.
After the coaching sessions we ran an anonymous survey of our people: 4 people (100%) noted the experience was useful for them; 3 people (75%) said the coach helped them reach the goal (request) they had; 1 person (25%) feels the coach helped in some cases, and in others "keeps the goal in focus and strives for results."
The main requests were: motivation, goal-setting, time management, stress management, and managing the team and the relationships within it.
We gained valuable experience and will continue the coaching sessions next year.
of interaction with coaches. For example, we would like to have some package of sessions that can be used at the right moment: 1. when talented employees move from project to project, from team to team, if they experience stress and difficulties in the process; 2. possibly in the future for promising people in whom we see potential but who have not yet "blossomed" - sometimes they just need a push for self-realization.
We are also looking at group coaching for teams (to check how well this approach improves collaboration and the achievement of shared goals). In the end, we concluded that corporate coaching is an interesting method that is definitely worth using. There is no need to fear that employees will leave after the sessions or change for the worse; you just need to help people grow and create a supportive environment for them, and that will definitely produce results.