System integration is the structured exchange of data between CRM, ERP, 1C, warehouse, website, and marketplaces: it defines which system is the source for each entity, in what form it is transferred, how often it is sent, and what happens if one of the systems fails. API integration is one way to enable that exchange: a connection to a specific system's programmatic interface. The difference is practical: API answers the question of how to access the data, while system integration answers how the exchange is organized across the entire landscape.
APIs alone do not provide controlled exchange: as long as ETL logic and storage live inside the systems themselves, every new connection adds a dependency, and the failure of one service stops adjacent ones. We move transfer into a separate layer - ESB, ETL, and storage (DWH or Data Lake) - so the systems no longer need to know about each other, exchange becomes observable, and replacing one system does not trigger a cascade of changes in the others.
Below are the types of integration and when each is suitable, the exchange scheme through a bus and storage, our tool stack, and answers to common questions about system integration.



