Simple is not easy

How data protection cuts risks and losses and helps business grow amid digital transformation

How data protection helps reduce breach risks, losses and fines while preserving customer trust.

  • Damage from leaks in CIS
  • Case studies of CIS companies
  • Why a business should invest in data protection
  • Cost savings during incidents

About the Article

  1. The article reveals the scale of threats tied to data leaks in CIS companies and shows how investment in information security helps cut losses, preserve customer trust, and meet regulatory requirements.

  2. It covers key technologies, audits, staff training, an incident response plan, and protection of cloud services.

  3. The article offers concrete cases, figures and recommendations for businesses in IT, retail, finance and the public sector.

  4. Reading time: 12 min. In 2024, 48% of CIS companies faced data leaks.

  5. The result — weeks of downtime, fines, loss of customer trust, and a threat to the very existence of the business.

  6. Information system data security helps companies stay competitive in the digital age.

Damage from leaks in CIS

Companies in CIS estimate average losses from a single data breach at 11.5M rubles. Costs on key items reach 5M rubles due to lost deals, audits and training, while peak damage hits 140M rubles.

Case studies of CIS companies

  1. Alfa-Bank. In January 2024, hackers published the data of more than 24 million individuals and 13 million legal entities.

  2. The losses were not disclosed, but the scale points to enormous reputational risks and potentially financial losses from inspections and compensation. MTS

  3. Bank. In September 2023, the data of more than 1 million customers leaked online, including tax IDs, dates of birth, phone numbers and emails.

  4. The losses were not disclosed, but significant spending on compensation, audits, and reputation recovery can be assumed. InfoTeCS In May 2023, hackers published an SQL dump of 60,911 rows: logins, emails, phone numbers, and password hashes.

  5. The incident was caused by a contractor.

  6. The losses were not disclosed but included service recovery, investigation, and reputational damage.

Cost savings during incidents

Every breach means costs for investigation, compensation, regulatory fines, downtime and lost sales. In 2024, data breaches cost companies worldwide an average of $4.88M. With an incident response plan and team in place, companies spend 61% less — saving about $2.66M per incident.

Retaining and growing revenue through trust

84.8% of bank leaks are caused by employees without malicious intent. A simple mistake can cost a company thousands of customers: after a major leak at a bank or online retailer, up to 40% of customers are ready to switch to competitors. Retaining a customer is 5 times cheaper than acquiring a new one. By retaining 5% more customers, a business increases profit by 25–95%. Losing even 10% of the base means large marketing costs. Investment in data protection raises trust and helps retain customers more cheaply.

Lower regulatory and legal risks

Roskomnadzor fines companies for leaks more and more often. In 2025, penalties for a personal data leak reach 500 million rubles. Roskomnadzor sets fines: up to 15 million rubles for a first leak; up to 3% of annual turnover for a repeat violation; from 1 to 3 million rubles for failure to report a leak on time. The cost of an information security system or audit is lower than fines and legal expenses.

Competitive advantage and new markets

Companies with a mature data protection system: win contracts with government bodies and corporations more easily; can bid in tenders that require certified CIS solutions; gain a marketing advantage by boosting customer trust in B2C.

Higher operational efficiency

Investment in information security includes process automation: monitoring employee actions, anomaly control, automated access audits. Security automation reduces downtime and the cost of manual investigation, giving more time for business growth.

Long-term resilience of the company

Security raises the trust of customers and partners and makes revenue stable. So spending on information security is an investment in the company's capitalization, which at an IPO or sale is valued higher than a business with leak risks.

Risk management and security audit

Risk management is a strategic balance of costs and benefits.

Identify threats: customer base leak, DDoS attack, employee error.

Assess the consequences for the company: financial, legal and reputational.

Decide what to do: eliminate the risk — deploy protection; reduce the risk, for example by restricting access; transfer the risk — insurance, outsourcing; accept the risk if it is cheaper than the protective measures.

Before spending money on software and hardware, a business must understand which data is most critical: customer personal data — full name, passport, tax ID, contacts; financial transactions; trade secrets — contracts, R&D; executive correspondence.

An information security audit is a comprehensive review of a company's IT systems, business processes and employees.

It helps identify vulnerabilities, legal non-compliance and data breach risks.

A quality assessment gauges how vulnerabilities affect the business and builds a risk-reduction plan. A security audit covers:

A technical audit is an inspection of a company's IT infrastructure to find vulnerabilities and configuration errors. It includes: scanning and penetration testing (pen tests); analysis of system journals and logs; review of software updates and patches; control of network segmentation and passwords.

Organizational audit — analysis of business processes, rules for how employees handle data, contractors and internal policies. It includes: reviewing the access matrix — who can see which data; checking how documents are stored and transferred; analyzing the role of contractors; reviewing backup and recovery policies. Compliance audit — checking that systems and processes meet legal and regulatory requirements.

Employee audit — testing staff knowledge and behavior in information security. Includes: phishing simulations; assessment of corporate policy knowledge; behavior analysis — password storage, cloud usage. Business benefit:

Transparency — management understands which threats are the most costly.

Budget optimization — money is spent on the most critical areas.

Lower costs — a properly configured audit cuts incident losses from tens of millions to a few.

Growing trust — regular audits and risk management improve the odds of winning a large contract or loan.

DLP systems and insider threat control

  1. DLP is a class of systems that prevent leaks of confidential information from inside the company.

  2. They operate on three levels: network — control of email, messengers and web traffic; workstations — analysis of files, printing, screenshots and USB drives; servers — monitoring of databases and storage. DLP systems:

  3. Monitor communications: check emails and attachments, and analyze conversations in messengers.

  4. Control files and devices: block copying to USB drives, prevent uploads to the cloud, and control document printing.

  5. They run content analysis: checking whether a file contains personal data, payment details, or trade secrets.

  6. Detect insider risks: they flag suspicious activity, for example an employee downloading thousands of database rows at night. Business benefit:

  7. Direct savings — preventing leaks reduces losses.

  8. Reputation protection — customers see that the business stores their data responsibly.

  9. Legal compliance — meeting the requirements of Federal Law 152-FZ and regulators.

  10. Employee monitoring — DLP captures not only leak attempts but also productivity metrics, which helps HR and the security team.

  11. Evidence base — in case of a dispute, the system retains logs and correspondence that can be used in court.

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SIEM and SOC: rapid response

  1. SIEM is a system that centrally collects, analyzes, and correlates information security events.

  2. Collecting logs from all sources: servers, information systems, workstations, applications, and network devices.

  3. Event analysis and correlation — matching data from different systems to detect anomalies, for example a mass login at night from various IPs.

  4. Alerts and automation: the system can automatically block a user or a process.

  5. Storage and reporting: a centralized event database for investigations and audits. A SOC is a center for monitoring and responding to cyberattacks.

  6. Its functions: round-the-clock monitoring of security parameters; real-time incident response; forensics and attack investigation; supporting companies in their interaction with regulators.

  7. Globally, the average time to detect a cyberattack without SIEM / SOC is 3 to 6 months. With SIEM + SOC that time drops 8-fold, down to hours. Business benefit:

  8. The faster an attack is detected, the less damage the company takes.

  9. Compliance with regulatory requirements.

  10. Roskomnadzor and FSTEC require event logs to be kept. SIEM automates this, while a SOC continuously monitors security.

  11. An in-house SOC requires dozens of specialists.

  12. Outsourcing a SOC is cheaper and affordable even for mid-sized businesses.

  13. Access to expertise. Solar JSOC and similar centers see hundreds of attacks daily and have unique analytics and investigation experience.

  14. Even during a large-scale attack — DDoS, ransomware — the company recovers faster and reduces downtime.

Employee training and security culture

  1. 95% of all leaks worldwide are linked to the human factor: accidental violations, failure to follow security instructions, and a lack of corporate training.

  2. Even the most expensive DLP or SIEM won't help if employees don't understand that they must not open suspicious emails or send databases to a personal messenger.

  3. A security culture includes: Phishing drills — simulated attacker emails so employees learn to recognize threats.

  4. Such training reduces click-through on phishing emails by 3 to 5 times.

  5. Corporate information security policies: rules for storing passwords, a ban on sending work documents to personal clouds, and procedures for handling customer data.

  6. Regular courses and reminders: 10–15 minute online courses each month, clear cheat sheets — "don't plug in unknown USB drives," "don't reuse passwords."

  7. Employee motivation: penalties for violations and rewards for vigilance. Business benefit:

  8. Cutting employee error by 3x saves tens of millions on prevented leaks.

  9. Companies with a mature security culture pass audits more easily and win large contracts.

  10. Improved effectiveness of DLP and SIEM.

  11. Trained staff break the rules less often, which reduces false positives and the load on the security team.

  12. Every incident leads to investigation, downtime and lost resources.

  13. The fewer of them there are, the more resilient the business runs.

Incident response plan

An incident response plan (IRP) is a set of procedures that describes: how the company detects an incident — a data breach, hack or DDoS; who is responsible for the response — IT, legal, PR, security; how to act step by step, from containing the attack to restoring operations; how to communicate with customers, partners, media and regulators.

The plan includes the following stages: Preparation — forming a response team, training staff, and providing backup communication channels and backups. Detection — defining who logs a suspicious event and how, and what counts as an incident. Containment — blocking compromised accounts and isolating infected devices or network segments. Eradication — closing the vulnerability, installing updates, and removing malware.

Recovery: returning systems to normal operation, testing services, notifying users that work has resumed.

Post-incident analysis: reviewing the team's actions, identifying weak points, and updating the IRP. Business benefit:

Lower financial losses — the company reacts fast and limits the scale of a leak.

Reputation protection — customers see transparency and accountability.

Legal compliance — an IRP helps notify on time

Greater readiness — employees know what to do and don't panic.

Protection of clouds and mobile services

  1. CIS actively operate through mobile apps and cloud services.

  2. This is a new risk zone: breaching these channels often gives attackers immediate access to huge volumes of customer data.

  3. Encryption of data at rest and in transit.

  4. For this, GOST algorithms certified by FSTEC / FSB have been developed. CASB is a proxy solution that controls employee access to clouds.

  5. Prohibits uploading confidential data to unauthorized clouds.

  6. Employees have access only to the information they need for their work.

  7. Cloud access logs are sent to a SIEM. The SOC flags suspicious activity, such as a bulk download at night.

  8. Protection measures for mobile apps:

  9. Secure development: checking code for vulnerabilities during development and running regular pen tests.

  10. Encryption of traffic and storage: data transmitted only over TLS 1.2+, keys and tokens stored in secure containers.

  11. Multi-factor authentication: login not only by password but also via SMS / push / biometrics.

  12. Reduces the risk of user accounts being compromised.

  13. API protection: using a WAF, tokens with a limited lifetime, and request rate limiting. Business benefit:

Protection of clouds and mobile services

  1. — is control over the key channels where customer data is concentrated.

  2. Legal compliance. Federal Law 152-FZ requires localization of personal data in

  3. CIS and protecting it with cryptographic tools certified by FSTEC / FSB.

  4. Users are growing more cautious: a secure app or cloud boosts trust and sales.

  5. Proper protection prevents incidents whose investigation can cost millions.

Localization and certification of solutions

  1. For CIS businesses it is important to comply with regulators' requirements: FSTEC, FSB, Roskomnadzor.

  2. This requires: processing and storing CIS citizens' data within CIS; using domestic software and hardware from the Ministry of Digital Development registry: SearchInform, Solar, InfoTeCS. Business benefit:

  3. Roskomnadzor and FSTEC / FSB inspections.

  4. Working with government bodies and large corporations requires the use of certified software.

  5. Demonstrating that the business stores data in

  6. CIS and uses proven solutions raises loyalty.

  7. Less dependence on foreign vendors. Under sanctions, a business using domestic solutions is more resilient.

  8. CIS certified solutions are easier to align with each other and with regulatory requirements.

Financial protection instruments

  1. This is a policy that covers a company's losses in a cyberattack or data leak. In

  2. CIS the market is still emerging, but in 2024–2025 major banks and retailers have already begun insuring their risks.

  3. The policy can cover: incident investigation; customer compensation; regulatory fines; PR costs.

  4. International companies allocate 5–10% of their IT budget to information security. In

  5. CIS the share is lower but growing, as losses from incidents now exceed investment in protection. For example, with a turnover of 5 billion rubles a company may allocate 0.2–0.3% (10–15 million rubles) to information security — cheaper than a single major incident (50 million rubles or more in losses).

  6. This is an internal reserve a company holds for crisis situations.

  7. It is intended for: hiring external experts; paying Roskomnadzor fines; restoring IT infrastructure. Business benefit:

  8. Predictability — the company knows how much it will spend on information security per year.

  9. Softer financial blow — a major incident does not wreck the budget or cause cash flow gaps.

  10. Growing trust from investors and partners — companies with insured risks look more resilient.

  11. Investment in growth — a business can develop digital services more boldly, knowing that financial risks are under control.

Business benefit and potential savings from security measures

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