Client
Kenguru is a brand and online store with a main site and a separate SALE sales channel. The online storefront covers clothing, footwear, accessories, and curated product selections for different audiences.
For a business like this, the site is more than a storefront. It is a sales channel where search speed, a clear path to purchase, trust in the brand, convenient image handling, and stable key user flows all matter.
Client request and goal
In May 2026, KT.Team's work focused on three areas: launching the updated SALE sales channel, improving the main site, and post-launch technical support.
The main goal of the SALE channel is to increase conversion from visitor to order by improving the customer experience and brand perception. For the main site, the goal was broader: make shopping and product search easier, and ensure more stable platform development.
Starting situation
Before the update, the business had several areas that affected the shopping experience. The SALE site needed to be aligned with the main site so customers would not feel a break between channels. The path to purchase needed simplification: extra steps, interface elements, and errors were getting in the way of checkout.
Product search and sorting needed improvement, including typo handling and different brand name spellings. Viewing product photos was not convenient enough for selection: arrows, click-to-zoom, and protection against accidental swiping were needed.
The platform also needed additional stability: automated tests, monitoring, and error diagnostics. If a customer has trouble finding a product, examining it, and placing an order, the site loses sales not because of assortment, but because of interface friction.
What we did
In May 2026, KT.Team completed a work package worth RUB 3,183,200 excluding VAT. The package was divided into three blocks: launching the updated SALE sales channel, improving the main site, and post-launch technical support.
The SALE channel was aligned with the main site. The catalog was built using the same structure, a landing page was added for quick access to the needed section, the visual identity was refreshed, a new homepage was created, and video banners were added to better present the assortment and promotions.
On the main site, product search and sorting were improved, typo handling and brand name variants were added, and results for problematic search queries were fixed. Product viewing was also refined: photo switching with arrows, protection against accidental swiping, and zooming photos on click.
- Refined brand pages, favorites in curated product selections, and the structure of content blocks.
- Added a cookie consent popup and fixed an error in the feedback form.
- Updated automated tests and improved monitoring and error diagnostics.
- After launch, technical support was provided: prompt resolution of issues and monitoring of site stability.
Business results
The updated SALE site was launched and aligned with the main online store. For the customer, this reduces the gap between channels and makes the path to purchase more predictable.
The main and SALE sites received a shared development platform: common components reduce interface maintenance costs and speed up future enhancements. The customer experience became more stable in scenarios such as search, product selection, image viewing, and checkout.
The team also strengthened the technical setup: automated tests, monitoring, and diagnostics help reduce the risk of recurring issues as the site evolves.
What next
In June 2026, the team continues work in three areas: the SALE mobile app, personal account development, and a split cart.
For the SALE mobile app, the goal is to raise SALE channel conversion to 4% by 31.07.2026. The personal account should improve product selection personalization and reduce support requests about orders and the loyalty program.
The split cart should increase order conversion by allowing customers to check out items from different warehouses and supply channels in a single purchase. The overall goal of this work is to make shopping easier and improve the customer experience.
