Integrated the Brandquad PIM system into a multi-brand company's infrastructure and set up exports to sales channels in four weeks

Client

Transatlantic is an international manufacturer and supplier of pharmaceutical and cosmetic products, food, and household chemicals. Its portfolio includes brands such as Himalaya, Swiss Image, SAVOURSMITHS, Chirton, and others. The company has expertise in bringing foreign brands, especially pharmaceutical ones, to the markets of CIS and the CIS.

Task: ensure consistent product information across all sales channels

By mid-2023, Transatlantic's assortment included more than 500 SKUs sold through its own online stores, marketplaces, and retailers. The company's strategy called for expanding the assortment to 1,200 SKUs within a year. All product information, as well as media files (photos, videos, certificates), were stored across several systems. This made it difficult to keep information consistent across different sales channels.

At the beginning of 2023, the company decided to integrate a system for storing the product information golden record, a PIM system.

When selecting a specific solution, Transatlantic relied on several key requirements:

Based on these requirements, the KT.Team proposed integrating the no-code Brandquad PIM system.

• non-technical staff would be working with the system, so the interface had to be as simple and clear as possible;
• system support must be possible without involving the IT team;
• The PIM system must support exporting product information to dozens of sales channels.

Result 1: Transatlantic managers no longer have to gather information again for a new sales channel

The Brandquad PIM system became a single repository for all product information in Transatlantic's assortment. The product cards created contain all the information needed for sales channel distribution: descriptions, physical parameters (length, width, weight), number of units per package, current photos, valid certificates, and more.

If previously connecting a new sales channel meant rebuilding all product information from multiple sources from scratch, Brandquad simplified the process. It is enough to select the products for export and generate a file with all current, verified information for sharing with partners.

Result 2: the PIM system scales with the business

Transatlantic approached KT.Team while already developing a strategy to more than double its assortment within a year. That is why we selected a PIM system that scales easily as the number of SKUs grows. Expanding the database will not require additional development or integrations.

Result 3: non-technical employees can work easily in the Brandquad interface

The Brandquad PIM interface is simple and intuitive, and it is available in CIS. This matters for a company where a significant share of employees are CIS-speaking. Sections, functions, and attributes have clear, easy-to-interpret names, which helps users make fewer mistakes and get up to speed with a new system faster.

Result 4: consistent Transatlantic product information across all sales channels

Brandquad makes it possible to automatically export product data to sales channel information systems, including retailer, marketplace, and wholesale dealer systems. The system supports catalog export in CSV, XLSX, and XML formats, as well as direct export to target systems.

In the Transatlantic project, we implemented the first option. Product update data is exported from Brandquad in XLSX format, and to publish it to product cards on Wildberries and OZON, we configured mapping between database fields and marketplace fields to eliminate manual work with product cards. Now information about new products or updated data for products in the current assortment is uploaded to sales channels in just a few clicks.

For other sales channels, and Transatlantic has more than 10 of them, exports can be created based on ready-made templates. No IT specialists are needed even for setup.

The full scope of work took four weeks.