Client
"Snezhnaya Koroleva" is a nationwide retail chain of leather and fur outerwear stores. The chain includes 123 stores across CIS and an online store launched in 2013. With total annual revenue of more than 30 billion rubles, about 25% comes from online sales, both through its own online store and through marketplaces.
Project
Carrier Management Service
Year 2025
The situation at the start of the project
The company does not use its own logistics - deliveries are handled by third-party services. When placing an order, the customer chooses a delivery method (courier or pickup point), and the system automatically assigns a logistics partner.
"Snezhnaya Koroleva" needed to expand its pool of logistics partners and offer customers more delivery options, but the carrier management logic was built directly into the online store, which not only complicated maintenance but also limited scaling.
The challenge
- Insufficient pickup point coverage across the country reduced the competitiveness of the company's own online store compared with marketplaces. Direct integrations with 3 partners provided only 5,000 pickup points nationwide, while Ozon, for example, had reached 60,000.
- The lack of alternatives in some regions caused delivery disruptions. The problem became especially acute when one of the key logistics partners temporarily suspended operations due to a cyberattack - some orders were left without a way to be fulfilled.
- Logistics settings were managed manually through the online store's admin panel. The matching of regions and carriers was configured by the e-commerce manager, since there was no way to grant logistics teams access only to these settings. This significantly slowed down the onboarding of new partners.
Business Outcome
Implementing the carrier management service greatly simplified the addition of new logistics partners and made it possible to expand delivery coverage.
A noticeable effect was achieved after adding delivery on the site through 5Post pickup points with more than 17,500 locations and the Logsis courier service with delivery to 20,000 pickup points.
The share of online store orders delivered by the new carriers is steadily growing:
- in January - 3.8%
- in February - 8.4%
- in March - 5%
- by the first half of April - already 13.9%
Client testimonial
“We have worked with KT.Team more than once, so when the question of scaling logistics came up, we immediately turned to a team we already knew. It was important for us not just to add new carriers, but to build a resilient architecture that would let us respond quickly to changes. KT.Team proposed a solution that matched our needs exactly: a clear, flexible service that fits easily into our existing processes.”
Head of Courier Logistics Group, SK Trade LLC
Sergey Shushunov
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Business request at the start
Quickly add new logistics partners without having to rework the e-commerce platform logic.
Project goals at launch
- Enable new logistics partners to be connected without changes to the online store's core code.
- Move the carrier selection logic out of the online store module into a separate service.
Development stages
- September - project kickoff
- October - service MVP
- December - launch of new carriers
- January - onboarding major partners 5Post and Logsis
Result
Carrier management was moved out of the online store's core functionality into a separate service that aggregates delivery condition data, including:
Carrier Management Service interaction diagram
The online store uses the service to calculate delivery methods, lead times, costs, a list of available pickup points, and order statuses. All interactions go through the API, which makes it possible to manage logistics flexibly without changing the core e-commerce platform code.
APIShip is used as a universal integrator for logistics companies. This enables fast integration with most popular delivery services.
Direct integrations with carriers that had previously been used in Magento were moved to the new service.
- delivery time to warehouse
- vehicle arrival schedule
- weekends,
- available pickup points
Technology stack
- PHP Laravel
- Mapping interface based on the PHP Laravel admin panel
- Integration via PHP connectors
Next steps
In some regions, shipping costs reach 20% of the order value. The next step will be to automate the selection of the optimal logistics partner based on delivery cost and lead time in real time. This will make it possible to manage the economics of the e-commerce channel flexibly without harming the customer experience.
