How to sell through marketplaces and online stores

Published: 11.8.2025 Reading time: 1 min. Learn how to sell through marketplaces and online stores, attract customers, improve logistics, and increase sales with digital tools. Selling through marketplaces and online stores opens access to a broad audience, but it requires a sound strategy. Let's break down the key steps.

Determine which marketplaces fit your target audience: Ozon, Wildberries, Yandex Market. For an online store, choose a CMS: Shopify, WooCommerce, 1C-Bitrix.

Study competitors' prices, descriptions, and photos. Decide how you can stand out with a unique offer, packaging, or service.

High-quality photos and videos. SEO descriptions with keywords. Complete product specifications and benefits.

Use FBO (storage in the marketplace warehouse) or FBS (shipping from your own warehouse). For an online store, set up fast and reliable delivery.

Internal marketplace advertising. Social media and targeted ads. Email marketing and loyalty programs.

Use marketplace tools to track sales. Test prices, promotions, and photos. Adjust your strategy based on data.

Effective sales through marketplaces and online stores require a comprehensive approach:

• the right platform choice
• high-quality content
• reliable logistics
• ongoing analytics