Client
Agromast is a reliable B2B partner in the world of tires, wheels, rims, inner tubes, and other components for professional use. The team has an established dealer network and a solid customer base. The main product suppliers are partner companies from India, South Korea, and Taiwan.
The situation at the start of the project
- A highly competitive market. Both domestic manufacturers and a large number of foreign ones are present. The number of brands on the market runs into dozens, and some global premium brands were restricted by sanctions, which allowed many unknown Chinese manufacturers with uncertain quality to enter the market.
- A team of 18 sales managers processes 70 purchase requests per day in the off-season and up to 150 requests per day during peak seasonal demand.
- The previously used partner portal became unavailable due to the isolation of the CIS market, so the main channels for ordering products and communication became email and messengers.
The challenge
- The lack of up-to-date information for customers about product availability and current prices meant they had to contact managers directly, and managers had to manually check inventory in the system and, if items were unavailable, suggest replacements. This slowed down order processing and confirmation and, of course, hurt conversion to purchase.
- Some customers, accustomed to the convenience of the old partner portal, did not want to go back to manual communication in messengers. To maintain customer engagement and prevent them from switching to competitors, we needed to deliver the familiar and expected level of convenience by automating stock checking, product selection, and order placement.
Business Outcome
In 4 months, a new online portal for ordering the company's full product range was developed and launched.
This made it possible to:
- Automate customers' self-service work 24/7 in the company's web shop and enable independent product selection within their area of expertise;
- Reduce the volume of email and messenger correspondence: now customers contact the team only to clarify delivery times for unavailable items or other product and delivery details.
- Reduce order placement time from 15 to 5 minutes when all items are in stock, which is equivalent to saving 12.5 person-hours per day during peak season.
- Increase the speed of order processing and fulfillment (shipments), since customers prefer to choose available alternatives rather than wait for delivery.
Client testimonial
"It was a real pleasure working with KT.Team. We felt that the project team was not just a contractor, but a true partner. It was enough for us to provide the initial brief, and the project team analyzed it and came back with ready-made solution options. We are now continuing to work together."
*Head of the Tire Academy, Agromast LLC
Maksim Karepanov*
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Business request at the start
Create a convenient way to view the availability of Agromast products, their detailed technical specifications, and place orders for the CIS market.
Project goal at the start
Develop an MVP with login, product selection, adding items to the cart, and then checkout.
Development time
4 months and 12 days from scratch to release, 2 days behind the planned deadline.
Result
A B2B portal with the ability to order in-stock items and reserve items that are out of stock.
Integrations:
- Automatically create an order in the internal system when an order is placed on the B2B portal.
- Updating stock availability information based on data from the internal system.
Technology stack
Frontend: JavaScript, React
Backend: PHP, Laravel, Magento 2 (M2)
Next steps
We focused on the key customer-facing processes. Together with Agromast, we identified the most labor-intensive one: manually creating customer claims in 1C. Integrating the claims request into the B2B portal and automatically registering it in 1C will free up a significant amount of field experts' time for sales itself.
The next stage of development will be the creation of a mobile portal for field engineers. It will allow requests to be logged directly at the customer's site and automatically transferred to internal systems, optimizing customer operations.
