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Areas of digital transformation: key directions and trends for business in 2025

Which industries adopt digital transformation most often, how processes change, and what affects project timelines, costs, and complexity.

  • Which industries need DT?
  • Manufacturing
  • Energy
  • Tourism

About the Article

  1. Digital transformation covers many business sectors, making them more accessible to customers and increasing profits for owners.

  2. Innovations help companies develop more actively in the new format.

  3. Digital transformation can be useful for virtually any company.

  4. It is ordered not only by large corporations that need to simplify huge volumes of internal processes, but also by small businesses. In each specific case, implementing innovation has its own specifics. For example, enterprises are more active in using IoT technologies, while in retail EDI systems are very important.

  5. The project’s costs, timeline, and implementation complexity depend directly on the digital transformation sector.

Which industries need digital transformation?

Companies began adopting the new format around the late 1990s and early 2000s, and after 2010 their number started growing faster. Initially, digital transformation was mainly embraced by banks and large retailers. Today, going digital is a reality for a wide range of businesses, from travel agencies to artisanal bakeries.

Industrial sector

At a conventional plant, most operations are performed manually by workers.

Even if production is equipped with CNC machines, the operator still has to load the machining mode, secure the workpiece, and make sure there are no program failures. In such conditions, mistakes due to inattention or simple fatigue are common.

Digital transformation helps to minimize the operator's involvement; reduce the risk of errors that cause defective products to zero; and shorten the time needed to process blanks and parts.

Well-executed digital transformation reduces the operator's workload: they no longer need to perform routine tasks or work with the workpiece using physical force. As a result, the same employee can work efficiently on several machines: workpieces are loaded contactlessly, and AI eliminates minor faults.

In addition to automation and AI, other digital transformation tools are being introduced in manufacturing: the Internet of Things - for example, sensors for temperature, humidity, liquid level, and tilt; smoke and fire detectors; RFID tags; trackers; VR technologies - for example, engineers at KAMAZ plants use them to design cabs and assess cabin ergonomics; cloud resources - they are used to store databases of suppliers, customers, and partners; corporate systems - they

are needed for efficient enterprise management, database transparency, and easier customer work.

Financial sector

Banks, microfinance organizations, investment centers, insurance companies, and other businesses in this sector are the most active adopters of digital transformation.

This is because more and more customers are choosing remote service. For example, as a result of a survey conducted in 2024,

A survey by the Financial University under the Government of the CIS found that one in three users looks at how convenient the mobile app is when choosing a bank. Another 14% of respondents said they value an individual approach.

All of these benefits are achievable through digital transformation. In the financial sector, new technologies affect online banking, service delivery methods, information security, and other areas.

The most important tools: multi-level authentication - this may include logging into a personal account by fingerprint, face or eye scan, SMS code confirmation, and more; threat monitoring - analyzing customer activity, tracking suspicious transactions, and automatically blocking cards in case of attempted theft, etc. (these actions became possible through the active adoption of AI and machine learning); electronic assistants - for example, chatbots handle simple

customer requests without distracting the operator, while voice assistants reduce the load on the call center; Big Data and analytics - these tools help collect customer statistics needed to develop personalized offers; blockchain - thanks to this technology, data remains secure, and transactions can be verified much faster.

In addition, there are tools used not only in finance but also in other sectors. For example, contactless payments benefit both the bank and the store: in the first case, the technology reduces the load on terminals; in the second, it attracts more customers.

Retail sector

Digital transformation in retail helps not only optimize internal operations but also attract new customers and strengthen the trust of regular buyers.

In offline stores, such a project may include: checkout counters and self-service terminals; mobile RFID tag scanners; interactive screens that let customers check a product price, browse the assortment, and find where the needed item is located; inventory management automation; and the Internet of Things, especially important if the store sells perishable goods. In online stores, digital transformation may include the introduction of CRM, ERP, and BI analytics.

Personalized offers are generated using Big Data and AI, while chatbots answer customer questions.

Some offline stores do more than adopt IT technologies to streamline processes and attract customers, they also close traditional offices. For example, that happened to the home appliance and electronics company Eldorado.

Most brick-and-mortar stores closed, and management kept mainly showrooms with pickup points, focusing primarily on developing online retail.

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Energy sector

As in industry, digital transformation in the energy sector is based on the Internet of Things, AI, and high-speed communications.

Its tasks: equipment automation - for example, video surveillance systems help monitor the condition of power plants so the operator can prevent an accident before it happens; increased energy efficiency - the combined work of smart sensors, controllers, and other devices distributes the load evenly among consumers; introducing environmentally friendly energy sources - for example, the digital transformation of a critical infrastructure facility may include integrating solar plants, wind generators, heat pumps, and

other devices into the traditional network; improving service quality - for example, after matrix meters are installed, residents do not have to report to the supplier how much electricity was used during the month, because such a device sends readings automatically.

In addition to smart sensors, meters, and artificial intelligence, the digital transformation of energy facilities uses drones, Big Data collection, and high-speed data exchange via 4G/5G.

The largest companies in this sector implementing digital transformation in

in CIS are Gazprom, Rosatom, and TNS Energy.

Tourism sector

  1. Digital transformation helps travel agencies, hotel aggregators, individual hotels, and hostels to attract more customers through better service; reduce the time needed to process visas, tickets, booking requests, complaints, and more; lower operating costs; and optimize staff levels.

  2. Almost all companies in this industry implement CRM and ERP systems.

  3. The first systems collect and store customer data, automatically send email campaigns and personalized offers, and notify operators about unresolved complaints.

  4. The latter work with internal documentation, from a partner database to accounting.

  5. Another popular direction of digital transformation in tourism is expanding customer communication channels.

  6. To do this, specialists develop mobile apps that let users search for tickets, plan travel routes, book seats, and order tours.

  7. AI tools are often implemented alongside the app: for example, a chatbot can tell you whether seats are available on a flight for the needed date, and a personalized offers system can help find a direct route instead of a trip with connections.

Construction sector

In this sector, digital transformation speeds up construction and finishing processes, reduces the risk of human error, and improves environmental sustainability.

Key tools include BIM modeling, where a 3D building design is developed in specialized apps to help detect problem areas and inconsistencies on time; automation, for example drones are used in surveys and site studies before construction, and the SAM100 masonry robot lays bricks on its own, taking six times less time than a person; smart sensors, which monitor humidity levels and temperature changes,

can detect thermal bridges, identify mold on the foundation and in the roof space, and so on; EDI software for collecting and processing large volumes of data - from information about building material suppliers to government contract agreements.

Agribusiness

Digital transformation is useful both for small farms and for agro-industrial enterprises with branches in several regions of CIS.

Introducing its tools helps increase yields, optimize the use of feed, additives, fertilizers, chemicals, and more, and minimize harm to the environment.

Digital transformation technologies are also used for monitoring: for example, tracking sensors and remotely controlled electric fences make it possible to do without a shepherd, while drones can find animals that have strayed from the herd.

The choice of specific tools depends on the nature of the business, the scale of the operation, and the budget. For example, farmers have increasingly started using drones to monitor seedlings: the devices photograph fields from the air and can cover dozens of hectares in just 1-2 hours. Agricultural machinery is also often equipped with GPS trackers: they monitor the moisture level of individual field sections and the chemical composition of the soil.

Livestock farms are also actively adopting the Internet of Things, including: automatic feeders; milking systems; equipment for cleaning stalls; and sensors for monitoring livestock health.

Appropriate software is used for automation, making it much easier for employees to work on the farm because they do not have to perform routine operations manually.

Education

  1. In this sector, digital transformation can both add new ways of learning and radically change the traditional format. For example, a language school can be transformed in two ways: by introducing the technologies needed to create an online course; or by fully shifting the school to a remote format, with regular classrooms closed and teachers and students working entirely online.

  2. The program usually includes a transition to electronic platforms used to organize the curriculum, complete assignments, and perform other tasks.

  3. Cloud services are more often used to store materials, and textbooks themselves are digitized.

  4. They are often supplemented with additional formats and tools. For example, if training used to rely on textbooks and audio recordings, after digital transformation teachers can use online visualization tools, from chart and diagram editors to dashboards.

  5. Other digital transformation tools in education include: VR equipment (virtual reality); software for gamifying learning; and artificial intelligence that tracks a student's progress, edits assignments, and gives hints.

Other areas where digital transformation is applied

  1. Digital transformation is used in logistics, entertainment, healthcare, the beauty industry, and many other sectors.

  2. Most processes can be automated, making them faster, while employees can focus on more complex tasks that cannot yet be assigned to AI or robots.

  3. All of the sectors listed above have internal documentation, from shipping invoices for transported goods to corporate policies.

  4. After digital transformation is implemented, its storage will become safer, and processing will take several times less time. Finally, any sector that needs to work directly with the target audience is interested in attracting the customer and holding their attention.

  5. Switching to a new way of working improves service quality and makes goods and services more accessible. As a result, fewer people will be dissatisfied with the service, and many customers will become repeat rather than one-time clients.

  6. Digital transformation can be carried out in virtually any area of human activity.

  7. Nearly any business that has not switched to the new format faces the same problems.

  8. This includes a lot of routine work, employee mistakes caused by inattention, and insufficiently high-quality customer service.

  9. That is why digital transformation can be beneficial regardless of the specific industry.

  10. The main thing is to develop the right strategy and choose tools that fit the specifics of the sector.

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