Simple is not easy

What a company should look like before considering digital transformation

What to consider about a company's state before starting digital transformation: process readiness, IT system maturity, and data manageability

  • Expectations: just a couple of implementations left before takeoff
  • We'll send you the materials you need or a commercial proposal
  • Reality: technology anchors and millions in losses
  • Four Signs Your Company Is Not Yet Ready for Digital Transformation

Expectations: just a couple of implementations left before takeoff

  1. Reality: technology anchors and millions in losses

  2. Four Signs Your Company Is Not Yet Ready for Digital Transformation

  3. Lack of a process-based approach to management

  4. Blurred areas of responsibility for IT systems

  5. Undeveloped hiring and employee-development processes

  6. Which Company Is Ready for Digital Transformation

  7. A business enters transformation dreaming of a bright digital future, but without understanding exactly how — in numbers and processes — specific technologies will benefit it.

  8. At KT.Team we have taken part in the digital transformation of many organizations. I have studied this process both through an IT lens and, as a business owner, through a management lens. In this article, I,

  9. Andrey Putin, CEO of KT.Team. I will describe a set of criteria that help you tell whether your company is ready for digital transformation and what to fix to get the most value from the technologies you implement. Everything written in this article has been confirmed in practice many times, both by our own experience and by the observations of executives at large firms worldwide.

Expectations: just a couple of implementations left before takeoff

In an executive's mind, the business after digital transformation looks ideal: the cost of core (and especially non-core) processes drops; every process is transparent and controllable; any process can be changed or created in a few clicks; productivity rises; customer feedback arrives quickly and without interruption. And since one of the goals of business is to make a profit, ideally every ruble invested in digital transformation should pay off tens and hundreds of times over.

To implement it, you need to select several right technologies or IT products — and roll them out.

Technology has never been as accessible as it is today in human history — so digital transformation should pose no problems.

Then why does it fail in 70% of cases?

Reality: technology anchors and millions in losses

Business takes a pragmatic approach to selecting technologies for implementation: it studies functionality, analyzes similar cases, and tests demos. After such strict selection, it is logical to expect miraculous transformation from the technologies. But the miracle does not happen, either because the technology was chosen incorrectly and needs to be replaced, or because another technology is needed to get results. And then another. And another. The result is companies with dozens of huge IT projects and expensive systems, but with a clear lack of capacity for change.

By focusing on specific IT solutions, companies end up with technology anchors, not wings. The reason is simple. Technology is a jet engine. Expensive, useless on its own, and even dangerous if installed incorrectly. If you buy one for a cart instead of a rocket, a lot of money will go to waste: the cart still will not fly, and the engine will rust in the garage like a monument to excessive optimism.

But if, before digital transformation, the organization has already taken the shape of a rocket, with rocket-like processes, rocket-like internal structure, and a rocket crew, then it is a different matter entirely, and the jet engine of digital transformation can truly help the company make a leap forward. So before launching a digital transformation project, it makes sense to make sure your business is ready for it; otherwise, you will need to address the weaknesses you find in advance.

Four Signs Your Company Is Not Yet Ready for Digital Transformation

Let's look at what needs to be fixed in a company before starting digital transformation. Even if you do not have a digital transformation project in your near-term plans, understanding your company's current state across these five points will help make the business more efficient.

1. Lack of a process-based management approach

  1. From a process-based perspective, a company is a set of interconnected business processes: from the core process down to execution-level processes ("pick up – sign – hand over").

  2. If your company's processes are documented — in BPMN notation or mind maps — then you, as a manager, get a clear and transparent tool for management and control.

  3. Employees, too, better understand their tasks and the sequence of actions within each process.

  4. When processes are not documented, you run into the following bottlenecks.

  5. Long, useless meetings and instructions.

  6. Managers and staff cannot run work procedures in a common language and cannot reduce the small details of a project into simple, clear diagrams. Because of this, discussions on any issue drag on for days, and the total volume of instructions runs into thousands of pages. For example, take the task of checking that equipment works.

  7. This is just one of hundreds of business processes in a company, but in an organization without process management it will be presented as a 15-page instruction.

  8. The executive wants to speed up time to market but doesn't know where the bottleneck in the process is or how the process unfolds step by step.

  9. So instead of a concrete improvement, the project team will pick some market-popular "mass-effect silver bullet" like a PIM system. In the end, the task "speed up time to market" gets replaced by the simpler, clearer "implement a PIM system."

  10. For a year the executive will receive upbeat reports on the rollout and keep signing new invoices. And the time to market will, at best, stay the same.

  11. With a process-based approach, launching a new product is a business process broken into specific stages with clear timelines and clearly defined areas of employee responsibility.

  12. Such a business process makes it possible to make concrete decisions.

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2. Unclear ownership of IT systems

If processes are not documented and separated, they may be partially or entirely tied to a single IT system. For example, the same Bitrix may be used at the same time by HR, production, sales, procurement, marketing, and so on. Who will then be responsible for the system? Everyone, and no one in particular. The result is conflicts between departments. Employees waste time arguing and defending their area of responsibility, trying to shift blame to another department.

“To avoid offending anyone,” they discuss the color of yet another button instead of the system improvements that are actually needed.

3. Lack of actionable analytics

  1. Companies without clear business processes and areas of responsibility have no transparent efficiency criteria available to all departments, no clear metrics and no collection methods.

  2. Instead, there are overcomplicated BI or DWH systems: analytics is needed, and if it is hard to read, you collect even more data and group it in every possible way in search of patterns.

  3. But because the data-collection process is complex and the methodology is opaque, these systems are not widely used.

  4. They only give a false sense of control instead of real value.

  5. Digital transformation can speed up data collection, but the organization must already have a habit of collecting and analyzing information with a clear purpose. The simpler and more transparent the collection and analysis methods are, the better.

4. Underdeveloped hiring and employee development processes

If your company has process-based management, clearly defined responsibilities, and strong analytics, you need the right people to manage change. And you need to hire those people with a clear understanding of which hard and soft skills are required for each specific role, how to identify those skills during hiring, how employees should be additionally trained, and what they should be fired for.

Otherwise it will be hard to hire a qualified employee and even harder to fire an unqualified one, because there will be no shared understanding of what "a sufficiently qualified employee for this role" means. As a result, the HR department will make decisions based only on impressive résumés.

You know how this usually ends.

The bottleneck for a company without established hiring processes won't be the software or insufficiently breakthrough technologies.

The bottleneck will be the absence of the right people in the right roles doing the right things.

Which Company Is Ready for Digital Transformation

  1. To sum up, let's briefly list the signs of an organization able to benefit from the latest technologies without losing money.

  2. Managers can reduce project details into simple diagrams and make decisions based on the real needs of the business.

  3. Thoroughly designed hiring and employee-development processes steadily fill the staff with qualified people.

  4. A transparent organizational structure.

  5. Areas of responsibility are clearly divided between departments, raise no questions and provoke no conflicts.

  6. Managers clearly understand what they are responsible for and carry out the matching tasks. For example, at KT.Team we use the Hubbard organizing board for this.

  7. Simple, clear metrics for every department.

  8. Every employee understands how their performance is measured and how to improve it.

  9. Analytics is organized as simply as possible.

  10. Leadership and managers fully understand why the business needs digital transformation and how it will help the company fulfill its mission. After reading this article, you may realize your firm is not yet ready for digital transformation. And that is a good thing.

  11. Better to realize this before the slick websites of IT products and the generous promises of IT integrators make you trade your far-from-spare millions just so someone can put on an impressive conference talk about your case.

  12. Take a pause to build out processes and develop metrics.

  13. It will take a little over a year, but afterwards the level of micromanagement will drop noticeably.

  14. It will be replaced by a clear understanding of which direction to move in, what results to achieve and how digital transformation will help.

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