What microservice architecture is and how it helps businesses scale faster, reduce outages, and speed up releases

How microservices help you scale, reduce failures, and speed up releases without rewriting the system core.

  • What Is Microservice Architecture and Why Business Needs It
  • When to Move to Microservices
  • How to Build a Microservices Architecture Step by Step
  • What Technologies and Infrastructure Are Required

24.10.2025 Microservices reduce downtime from about 4 hours to 30-50 minutes by isolating services and containing failures.

Independent teams plus CI/CD speed up time-to-market and increase release frequency.

Scaling in parts allocates resources only to hot domains and saves infrastructure during peaks. API-first, queues/events, and a flexible domain-specific stack improve resilience and technical flexibility without rewriting the core.

Unified observability (tracing, metrics, alerts, SLOs) makes incidents more predictable and reduces support costs.

Reading time: 11 min

Companies that use a monolithic architecture resolve incidents in 4 hours.

During this time, support load grows, customers are lost, and revenue declines.

Building a microservices architecture reduces downtime to 30-50 minutes per incident - the business can react to the market quickly and scale.

What Is Microservice Architecture and Why Business Needs It

  1. Microservices architecture is an application design approach in which the system is broken into a set of services with their own language, infrastructure, and technologies.

  2. Each microservice is responsible for one business function and runs independently through its own lifecycle.

  3. It can be deployed, scaled, and updated independently.

  4. Business benefits: Scalability: during peak sales, you can increase resources only for part of the system, not the entire monolith.

  5. Fast feature development and delivery: teams build independent services and ship features faster. Resilience: a failure in one service does not necessarily bring down the entire application.

  6. Technological flexibility: new technologies can be used selectively without rewriting the entire monolith.

When to Move to Microservices

  1. Migration to microservices is not needed for every company or project. Key signs of readiness:

  2. Growing load: the number of users and transactions increases, load becomes uneven, and the monolith starts to slow down.

  3. Slow development and deployment: new features take a long time to ship, teams block each other, and deployments are infrequent and risky.

  4. Frequent failures and module dependencies: an error in one component takes down the whole system.

  5. Need to scale individual parts: only part of the functionality requires significant resources - recommendations, analytics.

  6. Heterogeneous technology stack: different parts of the application require different languages, platforms, and updates, while a monolith gets in the way. Business needs flexibility and fast change: the market is constantly changing, so fast time-to-market is required.

  7. If most of these points apply to you, plan a microservices architecture.

  8. When you can skip or postpone it: you have a small application that runs stably under light load and is not growing functionally; the team is small and lacks DevOps and operations maturity; the monolith is well designed and maintained, and there are no plans for rapid growth.

How to Build a Microservices Architecture Step by Step

The move to microservices is a process that requires a step-by-step approach:

Audit the current architecture and business requirements.

Identify the system bottlenecks, load, component interaction rules, and business features that need growth or change.

Define the target architecture and container services.

Split the system into services:

  • define boundaries
  • define ownership
  • choose a technology
  • define interaction - API
  • message queue

If boundaries are not defined, services end up implementing overlapping functions, coupling between components increases, and autonomy is lost.

Infrastructure, DevOps, and CI/CD selection

Decide where to host the services: on your own servers, in the cloud, or in a hybrid setup.

Plan deployment and set up automation, monitoring, and logging. Pilot project.

Choose a small non-critical service and implement it as a microservice: develop, deploy, and connect it to the overall system.

A pilot makes it possible to validate the solution principles and identify issues before scaling up. Gradual scaling.

Move individual parts of the system to microservices one by one, gradually moving away from the monolith.

Gradual rollout reduces implementation risks and gives the team time to adapt. Optimization, monitoring, technical management.

Track performance, errors, and interactions; optimize; and introduce failure-handling practices.

To ensure a smooth transition, take a systematic approach.

Start with an audit, choose one service for the pilot, and refine CI/CD on it.

Develop a step-by-step plan with metrics and business context in mind.

What Technologies and Infrastructure Are Required

Technology is the foundation that microservices architecture rests on

Let's look at which technologies should be planned for and why. Containerization and base images.

Containers are the standard way to package a service with all its dependencies so it runs the same on a developer's laptop, in test, and in production.

A well-built container enables predictable deployment and reduces security and release-speed issues. Service orchestration.

When there are dozens or hundreds of services, they must be deployed, restarted, and scaled automatically. Kubernetes is the standard container orchestration system that makes microservices manageable and resilient. API gateways and service mesh. Microservices have two traffic planes: external, client-facing, and internal, between services.

They are managed by different components: API gateways for the external perimeter and a service mesh for internal traffic.

They standardize network behavior and eliminate instability and manual operations in code. Messages and queues.

Asynchronous processing smooths out peaks and decouples services over time.

Queues protect against collapse under peak loads and help prevent data loss during temporary receiver outages.

Data and persistence

In microservices, it is better to use one database per service - this reduces coupling and makes scaling easier. Observability.

Without metrics and tracing, it is hard to find the source of a problem.

A single tracing context across the gateway, service mesh, queues, and database helps investigate incidents faster.

Security and access management.

The more services you have, the larger the attack surface, so build security into the platform. CI/CD and release strategies.

The entire business rhythm depends on pipeline speed and reliability.

Automation and standardized pipelines save months of work and make releases simple and predictable.

Configuration and feature management.

Configuration changes more often than code, so move it out and control it.

Managed configuration reduces manual work and speeds up experiments. Performance and caching.

Peak loads are the main test for microservices.

Use caches, connection pools, and profiling, and run load testing. Add redundancy, backups, and a recovery plan.

Regularly back up databases and verify that recovery works.

Create a disaster recovery plan: who is responsible for what, and what to do in case of failure. Economics: FinOps and quotas.

Microservices can quickly consume resources if the budget is not managed.

Set limits in Kubernetes and report consumption by product/team.

Set up automatic shutdown of environments outside working hours, TTL for temporary environments, monthly project limits, and alerts.

Transparent costs bring discipline to architecture and teams.

Environments and providers. Choose where to run the microservices architecture.

Take into account CIS regulatory requirements for localization, storage, and processing of personal data.

Often the optimal solution is hybrid:

  • critical processes locally
  • on owned racks in the data center
  • the rest - in the cloud with rapid scaling
  • geo-distribution

Define standards for every layer from the outset - from the container to the SLO alert.

This will make the platform manageable, secure, and cost-effective.

Assess where AI can deliver impact in your process

How to Measure Business Impact

  1. Before investing in microservices architecture, define which business outcomes you expect and how you will measure them.

  2. Metrics help justify investment and track effectiveness.

  3. Key business metric: Time-to-market - the time needed to release a new function or feature.

  4. Microservices should reduce this time.

  5. Deployment frequency is the number of releases/builds per unit of time.

  6. Higher release frequency is a sign of system flexibility. Recovery time after a failure.

  7. Moving to microservices reduces downtime by 3-4 times.

  8. Percentage of errors / defects in releases.

  9. In a microservices architecture there are fewer errors because services are isolated. Operating cost.

  10. When estimating costs, account for total cost of ownership, including infrastructure, resources, and operations. Peak scalability.

  11. A microservices system can handle growing load without a proportional increase in costs.

  12. Customer satisfaction / response speed to requests.

  13. This is an indirect metric, but the microservices approach helps respond faster to business needs and improve service.

  14. Building a microservices architecture improves operational efficiency by 30-50%.

M.Video-Eldorado Group - microservices to accelerate omnichannel retail

Context. By 2019, CIS's largest electronics retailer, M.Video-Eldorado, faced a typical situation for fast-growing chains:

More than 850 stores and about 30 million customers.

A sharp rise in online sales after the pandemic - in 2020, e-commerce share grew from about 15% to 40%.

The business was actively moving to an omnichannel model, where customers needed to buy seamlessly online and offline, with any returns, delivery, and payment options. The IT system was monolithic: updating any part required a full deployment.

Time to release a new feature - up to 3 weeks.

Peak sales events like Black Friday caused outages due to overload in individual modules - the catalog and cart.

According to internal audit data, outages during promotions cost the company up to 1.5% of monthly revenue - tens of millions of rubles. Project goal.

Create a new IT architecture that will: release customer features quickly - speed up time-to-market by 3x; scale the system for peak loads without increasing infrastructure costs; improve resilience and reduce downtime risk; simplify omnichannel scenarios: a single cart, delivery, bonuses, and returns. Implementation.

The company moved to a microservices architecture in stages. Stage 1 - audit and pilot:

Conducted an IT landscape audit: more than 100 functional modules.

Identified candidate services:

  • product catalog
  • cart
  • payment
  • account dashboard

The cart was chosen for the pilot - the most loaded and frequently changed component.

A 7-person team built the first microservice on Java + Spring Boot and deployed it in containers. Stage 2 - scaling:

After a successful pilot, the following services were added:

  • catalog
  • recommendations
  • Promotions
  • bonus system

Each team of 5-8 people was responsible for its own service under the "You build it - you run it" model.

CI/CD was set up, and deployment was automated. Stage 3 - integration and API gateway:

An API gateway was introduced as a single access point for the frontend and mobile apps.

REST and Kafka were used for data exchange between services.

Prometheus + Grafana + ELK stack was set up for monitoring.

Results: new features released 70% faster; release frequency increased 3.3 times; average outage time reduced by 90% to 10-15 minutes; scalability during promotions increased fourfold; losses from downtime reduced by 80%; marketing campaigns launched in 1 day instead of a week; average order value increased by 4-6%; manual IT support operations reduced by 40%. Case takeaway.

Start the move to microservices with one critical module and build CI/CD and observability in parallel - this will deliver business value quickly and reduce risk.

Autonomous product teams and an API-first approach can dramatically speed up releases and minimize downtime without a full system overhaul.

Delovye Linii logistics company - microservices as the foundation of digitalization

Context. By 2020, one of the largest transport and logistics networks

CIS faced monolith limitations amid rapid e-commerce growth and the need for real-time operation from customers and partners: more than 60,000 orders and up to 1 million tracking events were processed daily; any changes required 2-3 weeks of preparation and often service downtime; peak periods - holidays and sales - caused status update delays and complaints; integrations with marketplaces and B2B portals were

were difficult; average recovery time after a failure was about 2 hours; many support and testing operations were performed manually.

Project goal.

Create a new architecture that will: move status updates closer to real time; reduce the time to launch changes from 45 days to under 1 week; ensure reliable marketplace integrations; reduce downtime and incident volume; prepare the platform for further digitalization. Implementation.

The company adopted microservices gradually.

Stage 1 - strategy and design:

Conducted a landscape audit and identified 5 domains for microservices:

  • orders
  • routes
  • Pricing
  • Notifications
  • customers

Created a 3-year roadmap and target SLA/metrics.

Core technologies were defined: Kubernetes, an event bus, and centralized observability. Stage 2 - Notifications pilot:

Implemented a notification microservice and integrated it with the existing system via API.

They reduced notification delivery latency from 5 minutes to 30 seconds.

Deployment and observability patterns were refined. Stage 3 - scaling:

Extracted the "Routes", "Fare Calculation", and "Tracking" services from the monolith.

Deployed containers in Kubernetes and used an internal Tier III data center in St. Petersburg.

Introduced Kafka as an event bus and standardized contract schemas.

Monitoring was built on Prometheus + Grafana, centralized logs on ELK. Releases were automated, with alerts sent to messengers.

Results: cargo status update latency reduced by 96% to under 20 seconds; new features launched 87% faster; the share of automated releases increased 9.5 times; mean time to recovery fell by 88% to 15 minutes; monthly failures dropped by 75%; integrations with marketplaces and B2B sped up, creating new revenue streams; NPS rose by 18 percentage points; IT support costs fell by 25%.

Case lesson. In logistics, speed and observability matter more than the monolith's versatility.

To achieve near real-time results without overhauling the entire core, start with the event-driven domain, establish CI/CD and monitoring practices, then gradually extract high-load services.

Polaris - microservice integration for marketplace automation

Context. Home appliance and cookware brand Polaris sells through Ozon and Wildberries,

Yandex Market, SberMegaMarket, and your own e-shop.

At the start: product cards for each channel were filled in manually, and requirements differed; data in ERP, Excel, and cloud files did not match; edits - descriptions, photos, attributes - took 2-3 days; errors led to SKU blocks and lost sales; there was no single source of truth for product data. Project goal.

Set up a centralized product data management system and integrate it with ERP and marketplaces to eliminate manual duplicate entry; ensure data validation and completeness before export; speed up publishing and updating product cards; easily connect new platforms without changing the core. Implementation.

The project was built on Pimcore + ESB, with microservice-based integration. Stage 1 - project analysis:

Requirements were collected from the marketing, content, logistics, and sales teams.

Analyzed the storage structure in ERP and marketplace specifications.

Designed the information model and configured the base Pimcore classes.

Stage 2 - Pimcore integration and a unified product card:

A unified product card form was developed in Pimcore: the content manager fills in one set of fields - the system adapts it to each channel's format automatically.

Implemented reference data and attribute mapping rules so an administrator can change the mapping without code.

Added automatic mapping updates through additional microservices within the ESB environment.

Stage 3 - service bus and marketplace exchange:

WSO2 ESB was chosen as the bus, RabbitMQ as the message broker, and ELK for logging and dashboards.

Configured the inbound flow: events in Pimcore (SKU creation/update) -> enrichment with prices/stock from ERP -> RabbitMQ (a separate queue for each marketplace).

The outbound layer was implemented: for each marketplace, a separate microservice adapter handles export, statuses, and writing IDs/statuses back to Pimcore.

Integration metrics were visualized in Kibana, and alerts were configured.

Results: publishing new product cards was 85% faster; the share of errors in cards dropped by 83%; price and stock updates became 95% faster; manual manager operations were reduced by 80%; 5 integration channels were automated, and new channels were connected by adding a microservice adapter; the number of processed SKUs increased 4x without expanding headcount; risks of blocks and outdated cards were reduced. Case takeaway.

A single product card and message queues reduce manual work and errors.

Centralize product data and move integrations into microservices through the bus - connecting new marketplaces will shift from a project to a routine operation.

What to consider before migrating

  1. Building a microservices architecture makes it possible to create a system platform that grows, withstands load, and responds quickly to market changes and competition.

  2. When moving to microservices, consider:

  3. The team must be ready for DevOps and CI/CD.

  4. Start with a pilot - one service where business impact is visible quickly.

  5. Measure the impact: release speed, downtime, errors, and revenue.

  6. Do not scale chaotically - follow a strategy and metrics.

  7. Stay focused on value: every service initiative should deliver a business result.

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