How to set up performance marketing in retail

11.8.2025 Learn how to set up performance marketing in retail to attract customers, increase sales, and use your ad budget efficiently with analytics. Reading time: 1 min.

Performance marketing is an approach in which ad campaigns are evaluated by specific measurable results:

• clicks
• leads
• sales
• return on investment

Increase online or offline sales. Attract new buyers. Raise the average order value.

Search ads (Google Ads, Yandex Direct). Social networks (VK, Instagram*, TikTok). Marketplaces (in-platform advertising). Email marketing and push notifications.

Google Analytics / Yandex Metrica. End-to-end analytics for tracking the customer journey. UTM tags for measuring campaign effectiveness.

A small budget to start. A/B tests of creatives and landing pages. Optimization based on results.

Dynamic ads. Automated bidding strategies. Remarketing and retargeting.

Calculate customer acquisition cost (CAC). Compare it with customer lifetime value (LTV). Increase budget on the most effective channels. Conclusion: Performance marketing in retail makes it possible to spend ad budget as efficiently as possible while getting predictable, measurable results.