In an architecture meeting, hard rules are especially useful.
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In the letter "On Bad Communication"
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Ichak Adizes links good communication not with softness, but with discipline.
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His point is simple: to listen to someone you disagree with, you need patience, tolerance for difference and the ability to withstand inner discomfort.
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For a project team, this is not etiquette.
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When an argument turns into interrupting, the team loses energy, misses important constraints and decides by voice strength, not by argument quality.