Choosing an ERP system: an expert comparison of Shopify, Magento, Odoo, and other solutions

2.9.2025 This article breaks down the key criteria for choosing an ERP system for companies working with digital products: books, licenses, templates, and subscriptions.

Six platforms were compared by inventory management, finance, roles, security, API, and scalability.

Suitable for startups, mid-sized companies, and large businesses in IT and eCommerce.

Choosing an ERP system directly affects how the company operates and grows.

The platform brings inventory, finance, sales, and HR into a single workspace, reducing costs and manual work.

A poor choice leads to system failures, data loss, and rising costs.

We conducted a detailed comparison of 6 popular platforms: Shopify, Magento, Odoo, 1C:Enterprise, Microsoft Dynamics, and Bitrix24.

We will also include an ERP system built from scratch in the comparison.

Our goal is to help you choose a system that fits your business model, scale, and objectives.

We evaluated each solution against key criteria, from digital goods management to data security, with an emphasis on practical value: saving time, money, and resources.

Digital goods include ebooks, online courses, file templates, service subscriptions, license keys for activating software or games, and more.

The main characteristics of such products are instant delivery and no need for a warehouse.

For effective management, the ERP system must be able to send files on its own, connect to storefronts, and protect licenses from copying; otherwise, sales will be fragmented.

ERP system comparison by criterion: "Suitable for digital products"

Let us examine each solution in more detail: Shopify is suitable for simple digital products such as e-books or graphic templates.

However, additional apps will be needed to make it work, such as an app for automatically sending files to customers.

The system does not support licenses with time limits or activation limits, for example, you cannot set access to a product for a specific period such as 30 days. Magento supports virtual products, but to automate sales or integrate with marketplaces, additional modules must be developed.

This increases the budget and implementation timeline. However, if you have technical resources for development and plan to scale operations with digital products, Magento is the best option. Odoo includes ready-made tools for digital goods out of the box.

You can automatically issue activation codes for software, games, and subscriptions, and manage licenses and stock without coding.

This is a convenient solution for companies that sell both physical and digital goods. 1C:Enterprise is not designed for virtual assets in its standard configurations.

To use it, you will need to customize the system; without ongoing developer costs, it will not work. In Microsoft Dynamics, configuring digital products is expensive, which is rarely justified for small and medium-sized businesses.

The solution is better suited to managing physical goods. Bitrix24 is focused on CRM and does not provide tools for working with digital assets.

Even with additional modules, the system cannot fully manage activation keys for software, games, and online services, so it is not suitable for digital commerce tasks. Odoo is the best choice for working with digital products.

The system is ready to use without complex modifications and is suitable for selling licenses and digital content. Magento can be considered an alternative, but only with extensive customization and ongoing technical support.

Other platforms require significant resources to adapt to digital assets, and you risk spending hundreds of thousands on customization that will not deliver the needed result.

The flexibility of the ERP data model affects how well the system adapts to the company's needs.

The more flexible the platform, the easier it is to add new kinds of information and configure links between different accounting elements.

When business processes change frequently, a flexible system helps you implement changes faster and save on custom development.

ERP system comparison by criterion: "Data model: keys, services, top-ups"

Let us analyze each system: Shopify does not work with virtual products without additional apps.

This makes automation more difficult for businesses with digital assets. Magento lets you configure the required data model, but only through custom development.

Special modules are required to support licenses, services, or automatic account top-ups.

This increases system implementation time and development costs. Odoo stands out for its flexibility, allowing you to create product types for digital assets without programming.

In other words, you will be able to add new products, services, or payment methods without rewriting the entire solution architecture. 1C:Enterprise treats digital products as ordinary reference data.

Process automation will require a major system overhaul by specialists. Microsoft Dynamics can be configured for complex data models, but this requires significant resources, so the solution is viable only for large companies with an IT department. Bitrix24 does not offer tools for working with digital assets because it focuses on CRM.

The system is not suitable for tracking keys, services, or top-ups.

Odoo is the most flexible solution for working with virtual products. You can adapt the data model to specific tasks without deep customization.

This is the right choice for companies that sell both physical and digital goods. 1C and Magento require custom development, while Shopify and Bitrix24 are not suitable for these tasks.

If the business model is unique and requires full control, it is worth considering custom development.

Cost accounting, especially for virtual assets, is a complex process because they may be purchased at different prices. It is important for the ERP system to support methods such as weighted average cost or FIFO, an accounting method where items purchased earlier are recorded as sold first, which is especially important when purchase prices change frequently.

ERP system comparison by criterion: "Inventory with weighted average cost calculation"

Let us examine the capabilities of the solutions: Shopify does not support weighted average price calculation because it was originally built for retail.

This solution tracks only the actual cost of goods and cannot automatically recalculate it when new purchases are made. Magento will be problematic if you frequently buy digital products at different prices, since the system cannot automatically recalculate cost.

Third-party modules or custom development will be required, which increases system complexity and total cost of ownership. Odoo recalculates cost price with every incoming receipt, ensuring accurate data for management accounting and reporting - you always see the exact margin. 1C:Enterprise provides cost calculation, but it is difficult to scale with large data volumes.

The system may slow down when processing thousands of items with frequent cost updates, making it less effective for large-scale digital goods operations. Microsoft Dynamics supports cost calculation, but requires complex setup.

The solution is suitable for large companies with an IT department that has the specialists needed for this kind of implementation.

For mid-sized businesses with digital assets, the setup will be too costly and complex. Bitrix24 does not provide full inventory accounting for virtual goods; this requires integration with an external ERP system, such as 1C.

The platform is not suitable for companies that need precise cost accounting when handling large product volumes. Odoo provides inventory management features without additional customization.

This system is chosen by businesses that actively purchase digital products and need accurate margin calculation. 1C and Microsoft Dynamics require significant setup resources (certified specialists, long implementation timelines, and substantial costs), while Shopify and Bitrix24 are not suitable for these tasks.

The choice depends on your transaction volume and willingness to invest in system customization.

Marketplace integration helps automate sales and reach new markets.

You process orders faster and lose fewer customers due to delays.

ERP system comparison by criterion: "Marketplace integration (Eneba, Gamivo, Telegram)"

Let us review the specifics of each ERP: Shopify offers integrations only with popular marketplaces and does not support niche platforms such as Eneba or Gamivo.

Integration with Telegram channels requires third-party applications, which complicates setup and support. Magento connects to specialized platforms via API (application programming interfaces), but it requires development and regular integration updates.

Setup takes more time and requires a development team, so this option is for technically prepared companies. Odoo does not have ready-made solutions for niche marketplaces.

Integration requires building custom API modules, which slows launch and increases implementation complexity. 1C:Enterprise is not designed for API integrations with niche marketplaces, which limits its use for companies with digital sales channels. Microsoft Dynamics offers integration tools, but they are intended for the enterprise sector.

Connecting to specialized marketplaces requires complex setup, which is not always justified for mid-sized businesses. This solution is suitable for companies whose scale of operations justifies the high cost of integrating with niche marketplaces. Bitrix24 helps manage customers, but it does not support integrations with specialized platforms.

No ERP system has ready-made integrations with niche marketplaces. Magento and Odoo are the easiest to adapt for such platforms through API development.

Custom development gives you full control over integrations, so you can tailor every process to your needs. However, it requires substantial financial investment, and the final cost may exceed initial estimates.

Other platforms do not provide capabilities for working with specialized sales channels.

The ability to adapt an ERP system to unique processes directly affects operational efficiency.

Proper customization helps automate specific business tasks, eliminate manual operations, and improve data accuracy.

This is especially important for companies with nonstandard processes and those operating in niche segments.

ERP system comparison by criterion: "Customization level"

Let us analyze each system in detail: Shopify offers a low level of customization, limited to standard templates and apps from the marketplace.

This system is not suitable for businesses with unique processes or special functional requirements. Magento is easy to adapt: you can add features, change processes, and connect external services.

But this requires developers and significant financial investment. Magento is a fit for companies ready to invest in long-term development and support for a complex platform. Odoo stands out for its high level of customization thanks to its modular architecture.

The system allows functionality to be adapted to specific tasks without heavy programming.

This is the right choice for mid-sized businesses with growing needs. 1C:Enterprise has limited customization options.

Significant changes will require developers, which can be costly and time-consuming.

The solution is suitable for companies that use 1C. Microsoft Dynamics offers a high level of customization, but requires complex setup.

The platform is aimed at large enterprises with IT resources. Bitrix24 offers limited customization: the system is not designed for deep changes to its architecture or business logic.

If flexibility without heavy customization is important to you, choose Odoo. Magento is suitable for companies with the technical resources and budget for deep adaptation.

Custom development is ideal for businesses with unique requirements.

Other solutions have limited customization capabilities, so the choice depends on how much the company is ready to invest in enhancements and on its current technical capacity.

A fast MVP launch lets you test a business idea with minimal cost and get customer feedback.

For growing businesses and startups, it is important to launch quickly - without that speed, you will simply miss the market.

ERP system comparison by criterion: "Time to MVP launch"

Let us look at the solutions in more detail: Shopify makes it possible to launch an MVP the fastest - in 2-3 weeks - thanks to ready-made templates and simplified setup.

Ideal for small businesses that need to start online sales quickly without technical complexity. Magento takes 3-4 months to launch because of the customization and module setup required.

The solution is suitable for businesses ready to invest in long-term development. Odoo offers average implementation times of 2-3 months thanks to its modular structure and flexible configuration options.

The system is ideal for growing companies that want to start quickly while retaining the option to expand functionality later. 1C:Enterprise can launch an MVP in 4-6 months, but it requires deep adaptation to the company’s specific business needs.

This is a solution for those who need precise process configuration, even if the launch takes longer. Microsoft Dynamics has the longest implementation timeline, 6-9 months, because of its complexity and focus on the enterprise segment.

The platform is suitable only for large organizations with dedicated IT resources. Bitrix24 will take 3-5 months to launch.

If you work with dozens of suppliers or produce to order, the system will not handle the accounting.

The best choices for a fast MVP launch are Shopify and Odoo. Shopify is a fit for small businesses that need an immediate start, while Odoo suits growing companies that value flexibility.

The other platforms require more time and resources, making them less practical for cases where speed to market is critical.

The licensing model affects the system's total cost of ownership.

If you account for all expenses upfront, you will not overpay for customizations and support.

ERP system comparison by criterion: "Licensing"

Let us look more closely at each platform: Shopify uses a monthly subscription model, which is convenient for startups and small businesses.

However, as sales grow, additional transaction fees significantly increase total costs.

This solution is for startups with low turnover. Magento requires significant investment, starting at $22,000 per month for the enterprise version.

The high cost is driven by the need for customization, technical support, and hosting (deployment and server maintenance).

The platform is best suited to companies with their own IT specialists. Odoo offers a free Community version with basic features and a paid Enterprise subscription.

The system offers clear terms with no hidden fees and is suitable for mid-sized businesses with growing needs. 1C:Enterprise is an expensive solution because it requires user and server licenses, as well as annual support fees.

Total cost of ownership grows in proportion to business scale.

If you already use 1C, it is cheaper to adapt it than to implement a new system from scratch. Microsoft Dynamics is one of the most expensive solutions on the market, aimed at the large enterprise sector.

A high base price for full functionality without additional charges.

Suitable for large businesses that are ready to invest in an expensive implementation. Bitrix24 offers a free starter plan, but with serious functional limitations.

Paid versions are suitable for small businesses, but do not meet the needs of mid-sized and large companies.

The platform is worth considering for very small teams of up to 12 people. Odoo offers the clearest licensing model - you pay only for the modules you need, with no hidden fees.

If you have your own developers, you can build the process around your needs with Magento without unnecessary costs. Shopify and Bitrix24 work best for small companies with simple processes.

Large enterprises should choose Microsoft Dynamics or 1C:Enterprise depending on their current IT infrastructure.

Control over data and security reduces the risk of leaks and fines for noncompliance with data protection requirements.

The level of control determines how well the system can be adapted to specific business requirements and how effectively leak or attack risks can be reduced.

ERP system comparison by criterion: "Data ownership / security control"

Let us analyze each system in detail: Shopify does not provide full control over data because it operates on a SaaS model (software as a service).

Data is stored on the provider's servers, which limits the company's ability to manage security.

The solution is suitable for businesses willing to entrust security to a third party in exchange for ease of use. Magento gives full control because the system is deployed on the company's own infrastructure.

You decide who can see financial data and who can see only orders, so there is no need to worry about leaks.

However, this approach requires technical and financial resources to maintain and secure the system. Odoo provides full control when deployed on your own servers (on-premise), allowing the company to manage every aspect of security and data storage.

When using the cloud version, part of the control is delegated to the provider.

You can customize everything to fit your needs and still keep management simple, even without a technical background. 1C:Enterprise offers partial control over data and security.

You can manage access and configure some security settings, but deep adaptation to industry standards or specific requirements requires developer support. Microsoft Dynamics provides full control through flexible security and data management tools, especially in the on-premise version.

The cloud version also offers powerful configuration options, but within Microsoft's infrastructure.

This solution is suitable for large enterprises with IT resources to manage complex security policies. Bitrix24 does not provide full control because of its cloud architecture.

Data is stored on the provider's servers, which makes it harder to work in industries with strict security requirements. Magento, Odoo (in the on-premise version), and Microsoft Dynamics provide better control over data and security.

These solutions are suitable for companies where strict data security control is important. 1C:Enterprise is an option for those who already use this system. Shopify and Bitrix24 are a good fit if you have a small team, a simple structure, and do not need to automate everything.

Integrations with other systems via API and support for Headless architecture, where the interface and functionality work separately, make it easy to adapt the platform to unique business processes.

You can connect new sales channels faster and adapt to demand.

ERP system comparison by criterion: "Openness to API / headless architecture"

Let us examine each solution in more detail: Shopify offers limited API-based integrations and does not provide full Headless architecture.

The solution is suitable for companies with simple integration requirements, such as small retail businesses and local manufacturers. Magento provides full API support and Headless architecture.

Flexibility comes from technical resources, so developers will be needed for setup and support.

The platform is ideal for companies that need complex integrations with CRM, ERP, marketplaces, and other business systems. In Odoo, marketplaces, CRM, or a mobile app can be connected quickly without expensive integrators. Headless mode is supported through additional modules.

The system combines flexibility and ease of use, which is ideal for mid-sized businesses. In 1C:Enterprise, API capabilities are limited and headless architecture is not implemented.

You will not be able to build separate interfaces, such as mobile apps, without changing the core platform.

This solution is designed to work within the closed 1C ecosystem and suits companies that do not need complex integrations, such as public institutions and traditional manufacturers. Microsoft Dynamics has limited API integration support, but does not offer a ready-made headless architecture.

Customization is possible through complex enhancements implemented by IT specialists.

The platform is suitable for large companies that can adapt the system to their processes. Bitrix24 does not provide full API support and does not support Headless architecture.

You will be able to connect only basic services. Anything more complex will have to be done manually or not at all. Magento and Odoo are the leaders in integration openness.

The systems offer ready-made tools for API and headless architecture.

The other platforms limit integration options, making them impractical for companies that depend on flexible connections to external services.

The choice depends on your technical needs and willingness to invest in development.

The choice of an ERP system affects a company's operational efficiency and financial performance.

The wrong choice leads to constant rework, extra costs, and difficulties when scaling the business.

Here are the key takeaways from our comparative analysis — they will help you avoid mistakes and pick a system that fits your company's goals and tasks.

Odoo is best suited for working with digital goods. Magento and Microsoft Dynamics lead in scalability. Magento and Odoo are the easiest to adapt to third-party services and internal processes. Bitrix24 is good for managing clients but does not handle inventory accounting or digital goods tasks.

Financial accounting is easiest to implement in Odoo and 1C.

Recommendations for choosing an ERP system for large companies:

Use Odoo for a fast start and flexibility without overpaying. Odoo suits companies that want to launch an ERP quickly (2-3 months) without spending millions on customization.

You will be able to set up management of digital goods, finances, and roles without deep programming.

The platform supports inventory accounting with weighted-average cost calculation and multi-currency wallets, which simplifies control over cash flows.

Choose Microsoft Dynamics for complex processes and scalability.

If your company works with thousands of SKUs, complex supply chains, and many sales channels, Microsoft Dynamics is the optimal choice.

The platform handles large volumes of data and supports multi-currency operations and complex role models.

Consider Magento for flexibility and integrations with niche marketplaces.

The platform supports API and Headless architecture, which lets you adapt the system to unique processes and complex product catalogs.

Companies with non-standard business tasks should consider custom development — a tailored solution built for specific requirements.