How GenAI, quantum computing, 5G and VR are transforming business: key digital technology trends of 2025

The model learns patterns in the data and generates similar content.

A model needs a large amount of relevant data to work.

If the goal is to create cat images, you need to collect a dataset with different cat images. Training. During training, the GenAI model analyzes patterns, structures, and characteristics of the dataset to learn and understand its core features.

Latent space representation.

A trained generative model creates a mathematical representation of the patterns and features it extracted from the training data.

A compressed, abstract representation of the dataset is produced. Generation.

Based on the dataset it receives, GenAI generates new content by selecting points in latent space and decoding them back into the original format. For example, when generating cat images, the model will choose points in latent space and decode them into new cat images. Iterative refinement.

For GenAI models to learn, the results must be evaluated after generation and the model parameters adjusted.

This makes the generated content higher quality and more realistic.

GenAI can be used in various areas:

Natural language processing and text generation.

Generative models produce coherent, relevant text.

They are used in chatbots, virtual assistants, translators, and the media.

GenAI also generates storylines, plot twists, and character interactions, helping writers create new stories.

This technology helps musicians, composers, and producers create new melodies, harmonies, and arrangements.

The technology makes game development faster, easier, and cheaper, and delivers a dynamic, immersive gameplay experience. Data augmentation.

GenAI models create synthetic data to supplement existing datasets.

This helps improve the performance and generalization of machine learning models with limited labeled data.

It generates 3D models, architectural designs, and other visual representations. Video creation.

Generative AI synthesizes video by modifying and combining existing footage.

It generates new molecular structures with desired properties for drug development. GenAI is changing how companies solve problems, interact with customers, and run creative processes.

This is justified: businesses receive $3.70 for every dollar invested in GenAI.

Although several companies have already built personal quantum computers, no commercially available solutions exist yet. IBM is a pioneer in quantum computing.

The company developed IBM Quantum System One, a cloud-accessible quantum computer that allows enterprises to experiment with quantum algorithms. In 2019, Google's quantum AI lab demonstrated a calculation in 200 seconds that would have taken the most powerful supercomputer 10,000 years. Google continues to improve quantum computing capabilities, focusing on the financial industry.

The company is working with Goldman Sachs on quantum algorithms for risk analysis and fraud detection.

Over time, this research could reduce fraud-related financial losses by billions.

The Microsoft Azure Quantum platform gives companies cloud access to quantum computing. Microsoft is working with BASF, the world's largest chemical producer, to accelerate materials development through quantum modeling.

Such advances can reduce research and development costs while also improving sustainability.

D-Wave, a leader in quantum annealing, has focused on developing practical applications. Volkswagen used D-Wave quantum algorithms to optimize traffic flows in major cities, reducing congestion and improving urban mobility.

5G technology can provide stable real-time connectivity and process large volumes of data with minimal latency. Its benefits include: cloud connectivity.

5G will speed up and simplify connectivity with cloud platforms such as Amazon Web Services, Microsoft Azure, and GCP.

High bandwidth and ultra-fast 5G speeds will take HD video streaming, mixed reality, and the Internet of Things to the next level.

Mobile users will be able to stay reliably connected. Innovation development.

5G technology can connect multiple devices:

• smartphones
• computers
• drones
• sensors

5G provides ultra-fast, low-latency connections.

For business, this means greater efficiency in business processes and less downtime.

51% of companies are working on integration or have already implemented VR in at least one specialized business area.

VR technologies deliver a more immersive and realistic experience.

With better display resolution, motion tracking, and interactive elements, VR is becoming more popular in games, training, and therapy. VR creates the illusion of being inside a computer-generated 3D world. Unlike augmented reality, which overlays virtual objects onto the real world, VR fully immerses the user in a digital environment. VR technologies aim to isolate the user from the real world as much as possible, creating the feeling of being somewhere else.

They mimic sensory experiences - sight, hearing, and touch - to make the virtual world more realistic.

Users interact with the virtual environment through VR headsets, controllers, and gloves. VR comes in several forms: Non-immersive. In this case, the user controls some characters or actions in a computer program without direct interaction with the environment. For example, in video games, you can control characters using their movements and attributes.

The user interacts with the virtual environment but is not the center of the game.

All actions or functions interact with characters. Fully immersive.

This is fully immersive VR, where the user feels they are inside a virtual environment and everything happens to them in real time.

This requires headsets, gloves, and body-worn devices with motion sensors.

Immersive VR recognizes and projects the user's emotions, reactions, and even blinking. Semi-immersive. In this case, the user moves through a separate 3D space or virtual world using a computer screen or a VR headset/console.

All actions in the virtual world are centered within it, but the user perceives the virtual world only visually. Collaborative. In this type of virtual world, people from different locations can communicate with each other using avatars or 3D characters.

This makes it possible to be in the same virtual environment at the same time, communicate, and collaborate on tasks.

VR provides businesses with the following benefits:

This experience increases customer engagement, and 78% report high satisfaction with VR experiences.

This helps create prototypes faster, more accurately, and at lower cost.

Optimized return on investment.

Research shows that implementing VR reduces product returns by 25% and increases conversion by 20%.

With VR training, learners reach competency 52% faster, and total training time is reduced by 50%, leading to an increase in revenue of $8.59 million. VR training reduces workplace accidents by 76%, improves worker safety, and cuts costs.

In addition, 40% of consumers are willing to pay more for the opportunity to use VR.

Examples of VR use across industries: Healthcare. In November 2021

The U.S. Food and Drug Administration has approved the RelieVRx program for relieving chronic lower back pain.

This is an 8-week at-home VR program designed to build habits and behavioral skills that help reduce pain.

Studies showed a 30% reduction in pain intensity 6 months after treatment.

Tourism. VR helps people explore tours before buying. In 2015, Thomas Cook launched the VR program "Try Before You Fly"

After customers tried a 5-minute VR travel version, bookings for New York tours increased by 190%. Entertainment. VR makes it possible to see fictional characters or sci-fi films, animation, and game movements in real time. VR games are a key segment of the entertainment industry: their market size was estimated at $32.49 billion in 2024 and is expected to grow by 21.6% annually to $109.59 billion in 2030.

Virtual showrooms are created for customers.

This helped companies increase revenue by 35%.

The global VR market in the defense industry was valued at $920.2 million in 2023 and is expected to grow 17% annually to $3,632.9 million by 2032. Shopping.

VR lets users try things on in a virtual world to see how they will look in real life.

This helps match products faster and more accurately, reducing returns by 60-80%.

Virtual shopping reduces product manufacturing and delivery costs while increasing customer engagement: shoppers spend twice as long in VR stores as they do with traditional online shopping.