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Global experience in migrating projects to Magento 2

Global examples of Magento 2 migration: transition challenges, project results, and practical takeaways.

  • Case No. 1. How a B2B portal helped a service provider become No. 1 in its niche
  • Why Magento?
  • What was implemented
  • Case No. 2. How a U.S. equipment distributor increased order volume by 28.6% using a B2B portal

26.9.2019 We share successful international case studies on migrating projects to Magento 2.

Case No. 1. How a B2B portal helped a service provider become No. 1 in its niche

  1. . Case No. How a U.S. equipment distributor increased order volume by 28.6% using a B2B portal. Case No.

  2. Doubled revenue and entered a new market: how a B2B portal helped a construction giant. Case No.

  3. Omnichannel platform for a jewelry retailer: ready for Black Friday and revenue up 29.74%. Case No.

  4. Omnichannel sales: how Accent Group grew sales 10x in just 10 months. Case No.

  5. Omnichannel across five countries: HP conquers the Asia-Pacific region. Case No.

  6. How to outpace competitors and increase sales by 27% in a declining market. Reading time: 15 min. Case No.

  7. How a B2B portal helped a service provider become No. 1 in its niche. Development of a Magento 2 B2B portal for Transcat, an American provider of calibration, measurement, and testing equipment services.

Product

Migration from Magento Commerce 1 to Magento Commerce 2.

Why Magento?

Single platform The platform combines power and flexibility to serve different business types and all their needs. Differentiated operations Differentiated work with customers from different target segments is available. Expanded functionality It becomes possible to make a wider range of business offers to prospective and existing customers.

Result

17.7% more mobile visits 2.5x more site registrations 13.7% more site traffic

About the company

Transcat was founded in 1964.

Has offices in the United States, Canada, and Puerto Rico

Product: calibration services, testing and measurement equipment (sales and rental, new and used).

Offers its own private label and equipment from global brands.

Transcat customers:

  • industrial
  • pharmaceutical
  • energy
  • chemical plants

Tasks

  1. 1. Improve service quality It has become harder to maintain a leading position in the industry.

  2. To stand out from competitors, they decided to improve service for their B2B customers. Make the business more flexible

  3. The business needed to become more flexible and improve operational efficiency. 3. Digitize multiple types of business

  4. It was necessary to digitize several fundamentally different types of business within the company.

What was implemented

Created a unified information system. Integrated Transcat's key business systems, including ERP, using custom middleware. Now data about orders, customers, and

Product

are updated in real time. Improved the site structure and made it easier to use. The site hierarchy was restructured using new dynamic site mapping, and a new site design was created based on UX testing. Added more key functionality. More convenient payment tools such as PayPal were added, along with internal management tools (uRapidFlow and Google Tag Manager).

Amasty's store locator now helps customers find the nearest branch. The Magento B2B price display module was supplemented with a custom solution for personalized pricing. Site search performance was improved with Elastic Suite, and scalability was added to shipping management with ShipperHQ.

Digitized equipment rental orders for the first time and added a dynamic product configurator. All rental operations were moved into an information system integrated with Transcat middleware. A custom API was developed for dynamic order updates. It became easier and faster for customers to rent a megohmmeter (an instrument for measuring very high electrical resistance). The product configurator became one of the most interesting elements of the new platform.

Users can now create dynamic products on the fly by selecting the required equipment parameters for specific

Tasks

. At the same time, dynamic SKUs are created, which can be tracked in the company ERP. Time from development start to launch: 18 weeks. Learn more about the benefits and capabilities of Magento 2

Product

Migration from Magento Commerce 1 to Magento Commerce 2.

Why Magento?

Commitment to innovation The platform is defined by a constant drive for innovation. New B2B module A major advantage of Magento Commerce 2 is the new B2B module. Expanded functionality It is easy to expand functionality in the future.

Result

  1. Order volume increased by 28.6% year over year

  2. Page load speed improved by 48.4%

  3. The number of buyers increased by 29.6% year over year

  4. Site performance increased dramatically.

  5. Customer feedback became positive, with strong acceptance of our new streamlined checkout process.

  6. We see growth in sales and performance. Management feedback

About the company

Baker Distributing was founded in 1945.

Sells HVAC equipment (heating, ventilation, and air conditioning systems) as well as equipment used in food service.

Spare parts and consumables are used in residential and commercial buildings and on marine vessels.

Has more than 200 sales offices in 22 U.S. states

Customers: professional HVACR contractors (heating, ventilation, and air conditioning) in the residential and non-residential property market.

Tasks

1. Increase customer satisfaction It was necessary to increase customer satisfaction by simplifying the unique purchasing model even further. 2. Create a reliable system A system was needed that would be reliable and easy to configure.

What was implemented

Created a unified information system

Integration with the existing AS/400-based ERP was implemented through a configurable internal API server.

Prices and current availability at each of more than 200 branches began to display in real time.

Using PIM (product information management), Baker can easily expand its online catalog

Product

and receive the latest updates to this database. Improved the site structure and made it easier to use, adding new features. UX was enhanced based on Material Design principles. The overall look and feel of the entire site became attractive, structured, and consistent. A third-generation search engine was implemented.

Result

- fast discovery of the right product at the right price, available now at the Baker store customers prefer. The pricing quotation process was modified and is now ERP-focused. Search and browsing

Product

depend on the customer category and are based on local warehouse and sales data. If a customer needs a part that is out of stock, it may be enough to create a quote so the customer places an online order. "The ability to specify branches and negotiate prices is of primary importance in our industry," says the customer.

With the messaging feature, customers can ask questions to a technical specialist, and management can track how they respond and how well they help customers make purchase decisions. If a customer needs an invoice, they can find it online. They can also check their account balance online. At the same time, Baker's internal order system allows orders to be processed by email, in PDF format, or in any other way the customer prefers.

Thanks to custom checkout, the cart remembers the customer's personal details, minimizing re-entry. Built custom mobile apps. Baker StockPro software uses custom iOS/Android apps. They can be used to track inventory, manage it, and optimize purchasing on the go. Customers can view their purchase orders in the app from Baker, other Watsco distributors, and third-party distributors.

Result

is a single source of information about inventory and orders, and thanks to Magento this happens automatically. Used PWA - Progressive Web Apps. This provides extremely fast navigation across listing pages

Product

and

Result

with search. Read also: Why now is the time to develop PWA

Case No. 3. Doubled revenue and entered a new market: how a B2B portal helped a construction giant

Development of a Magento 2 B2B portal for the Belgian construction giant Lecot.

Product

Migration to Magento Commerce 2 from its first website built on an in-house .NET implementation.

Why Magento?

The platform was a perfect fit for the current tasks.

Result

Online sales volume increased by 75%. Average order value increased by 11%. Monthly online revenue doubled. The company expanded beyond Belgium: B2B sales were successfully extended to the Netherlands, a new market for the business.

About the company

Lecot is a supplier of construction equipment, fixtures, tools, and personal protective equipment. Over more than 150 years, the company has built a business in Belgium with 600 employees, more than 50 stores, and a customer base of more than 200,000.

Tasks

  1. 1. Organize the existing site and fix its shortcomings

  2. Make it easier to find products on the site.

  3. Give B2B customers better account management capabilities.

  4. Allow individual pricing for each specific customer.

  5. Improve customer service quality

  6. It was necessary to improve B2B customer service and increase online sales to achieve leadership in its niche.

What was implemented

Integrated the information management system for

Product

PIM and enterprise resource planning (ERP) systems. The inRiver PIM system was implemented to manage more than two million SKUs, from door closers and hinges to welding masks and washing machines. The system delivers rich product content to the website, as well as to the warehouse management system and business intelligence tools. With the new PIM system, Lecot can now create product files for architects and builders who need detailed product specifications, images, and even barcodes.

Restructured the website and added new features. The number of layers was reduced from 16 to 4, and 300,000 products were mapped to 4,500 categories to make them easier to find. Because search was critical, Lecot integrated the Klevu search extension (AI-based). Prices now appear immediately in

Result

in search when a customer logs in. Advanced account management capabilities take the business to a new level. With user roles, Lecot employees control what each user can see and do on the site. For example, which ordering channels and which

Product

what is available to them, price visibility, and which quick order lists they can access to simplify reordering. Users can easily switch between accounts when shopping for different departments or projects. Implemented personalized pricing To provide the best price for its customers, Lecot implemented complex pricing rules based on customer groups and wholesale price tiers. They also take special promotional offers into account.

For example, if a promotional price on an air compressor is higher than the customer's price, the default price will be lower than the standard one. Changes in promotional prices and wholesale prices from more than 1,700 suppliers are now reflected on the site in real time. Magento continuously checks the AS/400 ERP system in the background to ensure the customer always receives the correct price.

Case No. 4. An omnichannel platform for a jewelry retailer: ready for Black Friday and revenue up 29.74%

Migration to Magento 2 and development of an omnichannel service for the Polish retailer TOUS of jewelry, watches, and accessories.

Product

Migration from Magento Open Source to Magento Commerce 2.3 with the Multi Source Inventory (MSI) module enabled.

Why Magento?

Real-time stock display Capable of supporting omnichannel and multi-source order management with real-time inventory visibility. High sales volumes Excellent for large sales volumes. Fast implementation It was important to be ready for Black Friday.

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Result

  1. Website conversion increased by 13.6% during Black Friday

  2. Total revenue increased by 29.74% during Black Friday

  3. Average order value increased by 7.98% during Black Friday

  4. Operational efficiency improved Magento shows how many items have been sold, at which point of sale or warehouse they are located, and the best way to deliver them to a specific customer.

  5. The number of out-of-stock cases decreased

  6. Low stock notifications reduce the number of out-of-stock cases. Most importantly, TOUS can offer more products for online sale

  7. Whether these products are in the warehouse or in the store.

About the company

TOUS is a company from Spain, operating since 1920. It now produces and sells jewelry, bags, and accessories worldwide. The Polish retailer manages sales across 54 stores in Poland, the Czech Republic, and Slovakia.

Tasks

  1. 1. Integrate a large amount of information from different sources into the omnichannel system

  2. Sales were conducted in three countries with three different delivery methods and locations, while information about inventory, receipts, and shipments was scattered across 56 sources.

  3. This made analytics and sales management more difficult. Increase online conversion rate

  4. It was necessary to increase online conversion, speed, scalability, and platform performance.

What was implemented

Connected the Multi Source Inventory (MSI) module and integrated it with the ERP. MSI integrated easily with TOUS's existing systems (such as ERP) and helped improve operational efficiency by managing inventory across multiple physical locations, all within Magento administration. In the end, MSI solved the brand's inventory management problems. Time from development start to launch: 3 months (urgent work before Black Friday).

Case No. 5. Omnichannel sales: how Accent Group grew sales 10x in just 10 months

Migration to Magento 2 for the Australian footwear company Accent Group (official distributor of Timberland, The Athlete's Foot, Skechers, and others).

Product

Migration from an old static website to Magento Commerce 2. Omnichannel support and development of a new module integrated with a mobile app.

Why Magento?

Magento Commerce 2's open source nature was attractive, along with the flexibility and control that allow each brand to be authentic in its own way. Broad capabilities The platform has everything needed for Accent Group to create innovative digital experiences for its consumers and fundamentally transform its business.

Result

  1. Click & collect sales increased by 30-50% (online order with pickup). Website conversion doubled. Sales grew 10x in 10 months. Omnichannel support was implemented

  2. Adapted the site for mobile devices

  3. Met the needs of mobile users as fully as possible.

  4. It was possible to launch click & collect sales and complement them with delivery (click & dispatch).

About the company

  1. Accent Group works with the best-known footwear brands, including Vans, Timberland, The Athlete's Foot, Platypus, Hype DC, and Skechers. In Australia and New

  2. New Zealand has more than 430 stores across 10 different retail brands.

  3. Each brand has its own personality, from relaxed Vans to rebellious Dr. Martens and iconic Sperry Top-Sider.

  4. They decided to begin digital transformation with Australia's number one retailer, Platypus, as well as The Athlete's Foot, the largest in

  5. Australia's athletic footwear retailer.

Tasks

1. Improve customer service quality Competition in footwear retail is growing. The focus shifted from

Product

and products is now shifting toward services and user experience

It is necessary to improve customer service and make interactions with the brand as pleasant as possible.

Improve the mobile version Most of Accent Group's traffic came from mobile and tablet devices. With this in mind, it was necessary to increase page load speed on the mobile version of the site and make interactions more convenient for those devices.

Provide room for growth and scaling

Implement a click & collect system

Accent Group began to rethink the role of its retail stores

Instead of viewing stores as separate retail points, they began to think of them as distribution centers. The decision was made to implement a click & collect system.

Preserve the authenticity of each brand

What was implemented

  1. Took the needs of mobile users into account

  2. Specifically for them, the developers deeply integrated the site with Instagram and created a theme that looks like a mobile app.

  3. Implemented click & collect and expanded it to click & dispatch

  4. In less than a year after introducing click & collect, such sales grew to 20% of total online transactions.

  5. This idea was expanded to include click & dispatch - direct delivery of online orders to customers - delivering 30-50% of digital sales since launch.

  6. Unified data from all user interaction channels

  7. Developed several key integrations to support the brand's omnichannel strategy, including Apparel21 ERP and Temando Fulfillment.

  8. Developed a custom module and mobile app for selecting the right athletic footwear

Challenge

The goal was to bring the physical shoe-fitting experience online. In the end, an integrated system was created consisting of MyFit in-store devices (with pressure sensors and motion analysis), as well as an online application and the MyFit module. This took customer service quality to a new level.

Case No. 6. Omnichannel across five countries: HP conquers the Asia-Pacific region

Migration to Magento 2 and development of a large omnichannel project for HP's Asia-Pacific division (5 countries, 5 online stores, more than 600 offline stores, 1 platform).

Product

Migration from Magento Commerce 1 to Magento Commerce 2, with omnichannel support.

Why Magento?

This is a modern platform ready to handle large volumes of data and support rapid sales growth.

Result

  1. 5 countries connected to one platform

  2. The number of customers choosing click & collect increased by 23%.

  3. This drives valuable traffic to offline sales locations and is more profitable for the company than online ordering with delivery 600 stores in

  4. India operates on a click & collect model

About the company

HP is a globally recognized brand in information technology, workstations, and InkJet and LaserJet printers. The company also produces 3D printers.

Challenge

  1. Capture the Asian market HP Asia Pacific operates across a large Asia-Pacific region.

  2. It needed a flexible e-commerce solution that could operate seamlessly across five countries and several hundred customer touchpoints.

  3. And in the future, the number of countries and locations will likely grow.

  4. It was important to capture the Asian market while demonstrating full control over customer service quality.

  5. Flexibility across many platform segments and an acceptable cost level were required.

What was implemented

Developed a three-layer structure with Magento at its core. At the top is the HP Universe. It includes omnichannel integration, project management, content strategy, and 360-degree customer engagement. Then, at the local level, regions provide their local data. This includes payment and logistics specifics, language, and order management nuances.

This flexible structure allows HP to control shared e-commerce elements while giving regions and countries the ability to meet local customer needs in their own markets (as they are closer to customers). Implemented a click & collect system. A successful experiment with online orders for pickup was carried out in India. The plan is to roll this system out across the entire region in the future.

Integrated retail systems and online in-store demo booking. This supports the online-offline omnichannel strategy. Watch on our YouTube channel: CMS comparison - Magento or Bitrix?

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Case No. 7. How to outpace competitors and increase sales by 27% in a declining market

Development of an omnichannel solution for Primeau Vélo, a bicycle store chain in Canada.

Product

Magento Commerce 2, with omnichannel support.

Why Magento?

This platform has strong capabilities in omnichannel commerce.

Result

  1. Sales increased by 27% in the first year after launch, without increasing labor costs. September off-season sales doubled

  2. The conversion rate increased by 30% among visitors who initiated chat sessions. 20% of visitors spoke with a Primeau Vélo associate before visiting the store

  3. Every third visitor came to the store with a mobile phone that already contained information about the product they wanted.

  4. The time needed to sell a product in-store decreased by 50%

About the company

The Canadian bicycle store chain Primeau Vélo has been operating since 1928.

Tasks

Maintain market share The bicycle industry was in decline. The lion's share of sales had moved to marketplaces like Amazon. To maintain its market share, the store needed unconventional solutions.

What was implemented

  1. Comprehensive upgrade Rebuilt everything: from the online store to social media, the ERP system, and accounting.

  2. Integrated LS Retail POS systems and Microsoft's ERP solution, both working with the inRiver PIM system to provide product information. Magento was at the core of this multi-layer transformation.

  3. Omnichannel marketing. Primeau Vélo can now easily connect with customers at every touchpoint, including the website, messenger, LiveChat, store, mobile phone, and much more.

  4. All data is collected in a single hub.

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