MDM system for unified master data across all systems

Implement an MDM system: standardize reference data, synchronize data across systems, and improve analytics accuracy.

Our clients

Clients and partners

Capital Group
FSK Group
SMLT
Tochno
Dogma
Sber City
FM Logistic
Danone
Relief Center
Pandora
MDM system (Master Data Management) — unified, up-to-date data
Saint-Gobain
Askona
FIX PRICE
Snezhnaia Koroleva
Muztorg
TVOE
Greenway
Polaris
Campari
Yandex
Lenta
International perfume and cosmetics brand
MDM system (Master Data Management) — unified, up-to-date data
RAEC
EKF
L'Etoile
Inventive Retail Group

Manage reference data, SKUs, and structures from a single source. Eliminate duplicates, errors, and mismatches across ERP, CRM, PIM, and BI so data becomes a trusted system. MDM benefits for your business

Why an MDM system makes processes faster, simpler, and more reliable

  1. Centralized data management

  2. Centralized master data for all systems: ERP, CRM, PIM, BI. Accurate and consistent information.

  3. Fewer errors and duplicate records. Standardization and quality control.

  4. Data is automatically validated before loading: validity, completeness, structure, and allowed values are checked in advance

  5. Greater analytics accuracy BI reports are built on unified data.

  6. No manual filters or adjustments.

  7. Numbers are correct, conclusions are justified. Rapid change coordination.

  8. Attribute and data structure updates are managed centrally, with versioning and control - eliminating chaos and Excel edits

Data governance and quality control

Master data relies not on a directory, but on rules: who owns the attribute, by what criteria it is considered correct, and what happens when there is an error. These two areas, data governance and quality control, are implemented together with MDM.

Data ownership model

Every attribute has an owner, a source of truth, and update rules. This removes the situation where every department has its own numbers: a mismatch becomes not a matter of debate, but a rule violation with a known owner.

Policies, roles, and change audit

Permissions to change master data are defined by roles, and the edit history is preserved. It is visible who changed a value and when, which also addresses regulatory audits and internal compliance.

Validate on entry, not after the damage

Rules check required fields, format, allowed values, uniqueness, and consistency at the moment of entry or upload. Errors are blocked before they reach BI, CRM, and ERP, so reports do not need manual rechecking.

Alerts and owners for fixes

Rule violations do not go into a generic log, but to a specific person: who fixes it, who approves it, and by when. Without this, quality control turns into a report that nobody reads.

Value lineage

For any disputed number in a report, it is clear which system it came from and what transformations it went through. Investigating why BI shows one number and 1C another stops being a forensic exercise.

Rules live in systems, not in policy documents

Checks are built into CRM, ERP, PIM, and BI, so compliance does not depend on whether an employee read the document.

Map out your integration landscape

Efficiency and growth in one solution

  1. Reference data, SKU, and structures live in one source, and systems pull ready-to-use data from it. The solution includes:

  2. We build a single master directory for ERP, CRM, PIM, and BI

  3. We configure pre-load checks for validity, completeness, structure, and allowed values

  4. We turn attribute and structure changes into a centralized, versioned process. Business impact:

  5. Duplicates and mismatches between systems are filtered out at the entry point, not cleaned up later

  6. BI reports are built on a single dataset, without manual filters or adjustments

  7. Edits go through an agreed process, not through forwarded Excel files

We will study your processes and propose a ready-to-use implementation plan

We consult We discuss goals and tasks, define priorities, and set expected outcomes for the joint work

We analyze your processes We study current processes and approaches, identify growth points, and determine which solution will deliver tangible results

We plan the solution rollout, define scope, stages, and timelines, assign responsibilities, and agree on the criteria for success.

Launch and support We implement the solution, train your team and provide support so the solution delivers tangible value

MDM implementation by practitioners, not theorists

A single source of reference data and classifications for ERP, PIM, CRM, and BI. Reference data is updated centrally - duplicates, discrepancies, and errors disappear 0% duplicate SKUs 50% faster updates 2-3 months to set up the MVP 100% unified data Customer reviews

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