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Technical launch of a marketplace on Magento: how we restored the MVP, enabled sales, and onboarded sellers in 3 months without a full platform rebuild

How we revived a marketplace: fixed the architecture, onboarded sellers and launched an MVP without rewriting the platform from scratch.

Key takeaways

  • Magento Marketplace Technical Launch MVP Recovery Sales Onboarding 3 Months: case study describes business context, KT.Team delivery approach and measurable value for enterprise teams.
  • Delivered by KT.Team. The CIS source page carries the full project story, metrics and interface screenshots.

Client

A marketplace for local goods in Uzbekistan, similar to Wildberries. The project began about two years ago, but due to technical and organizational difficulties, the full launch was postponed several times.

The situation at the start of the project

At the start of our work, there was no clear architecture, product strategy, or viable MVP. The client's internal team was handling development, but deadlines were repeatedly missed: as soon as one issue was fixed, new ones appeared.

The audit showed that the storefront and mobile app existed, but checkout was impossible, which meant the core business functionality was missing.

The challenge

The main challenge was the repeated postponement of the launch date: all offline infrastructure, including warehouses, logistics, and equipment, was already in place and burning budget. Every month of downtime made the situation worse.

The technical challenges were complex:

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Business Outcome**

In 3 months, the KT.Team restored the core functionality and brought the project back to life. We did not rebuild the system from scratch; instead, we made the existing solutions work so the investors could see a viable product.

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  • The project architecture was not modular, so any change affected the entire system.
  • Product import was broken and required manual entry.
  • The seller dashboard did not provide a basic user experience.
  • The user journey from selection to purchase was broken: buying products was impossible.
  • The full user flow has been implemented: from seller registration to checkout and receipt generation.
  • A complete seller onboarding flow has been set up, from the account portal to product import and display in the marketplace catalog.
  • Several real sellers have been onboarded to the marketplace, and around 3,000 products have been uploaded, some of which have already been physically delivered to and accepted at the client's warehouse.

KT.Team Comment

"This project was a non-trivial challenge for us: we had to quickly get up to speed with someone else's codebase and deliver the launch of core functionality within three months. From the start, we worked as partners, not just as task executors. Later, we were invited to take part in hiring leaders and auditing adjacent initiatives. Today, we continue to develop the project on the basis of a sustainable strategy and a clear understanding of the goals. This is exactly the kind of collaboration we aim for: when both sides bring trust, expertise, and a shared focus on results."

Business request at the start

The client came to us with this request: "Help us launch this Frankenstein monster." The existing system was unstable and did not allow them to demonstrate a working product to investors.

Project goal at the start

Restore critical functionality and launch the MVP by the end of the year.

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Our Approach

The first step was a technical audit: we analyzed the current architecture and identified the main issues and risk points.

Due to tight deadlines and investor fatigue from the prolonged wait for the MVP, it was decided not to rewrite the system immediately, but to bring the current monolithic platform to a viable state. In parallel, we began planning a broader architectural redesign with service decomposition.

We compiled a task backlog, identified the priority functional blocks, and moved step by step - almost every block required further refinement.

Development time

3 months from kickoff to a live MVP launch.

Team

At the first stage, the project team included a manager, an analyst, two backend developers, and a Flutter mobile app developer.

Result

Over 3 months, the KT.Team systematically reviewed all key functional blocks of the online store and fixed the critical issues that prevented the MVP launch. Instead of rewriting the platform from scratch, we made the existing system stable enough to be presented to investors as a viable product.

As a result, we restored:

This made it possible to onboard the first real sellers to the marketplace, load around 3,000 product listings, and ensure that some of them were actually received into the client's warehouses.

  • Core user functions: sign-up, catalog browsing, checkout, and receipt generation.
  • Core seller functions: registration, manual product upload through the account portal, basic import, and order tracking.

Technology stack

Platform, storefront, and API - Magento

Mobile app - Flutter

What next

In January, we delivered another key enhancement: integration with the tax service. The technical specification came in mid-month, and the solution was implemented by the end of the month. However, shortly after that, the project was temporarily paused due to a revision of the internal strategy.

In April, the KT.Team helped the client relaunch the project: we helped find and bring in a CEO and CTO who took on product and strategic responsibility. Today, we work as full partners, focused on business metrics, seller growth, and order volume.

Now in active development:

The project has strong prospects, and we continue to move forward - now with clear goals, a well-defined architecture, and a strong joint team.

  • An updated seller dashboard with automated payouts;
  • Convenient, clear import with a multilingual template;
  • Order cancellation and return flows.

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