CRM for B2B - deal, customer, and process management

CRM for long B2B deals, multiple decision-makers, and complex approvals with ERP integration and manager task control.

Our clients

Clients and partners

Capital Group
FSK Group
SMLT
Tochno
Dogma
Sber City
FM Logistic
Danone
Relief Center
Pandora
CRM for B2B sales and deals
Saint-Gobain
Askona
FIX PRICE
Snezhnaia Koroleva
Muztorg
TVOE
Greenway
Polaris
Campari
Yandex
Lenta
International perfume and cosmetics brand
CRM for B2B sales and deals
RAEC
EKF
L'Etoile
Inventive Retail Group

We configure CRM for the specifics of B2B: long deal cycles, complex approvals, multiple decision-makers, custom terms, ERP integration, and manager task control. CRM helps manage enterprise sales, reduces losses, and speeds up the team. Long deals, complex approvals, and funnel control

CRM for multi-step deals and multiple decision-makers

B2B deals include dozens of steps: inquiry, requirements brief, discussion, calculations, approvals, contract, delivery. The CRM records customers, roles, stages, and documents. Nothing gets lost, and the manager sees the full deal progress in real time.

A unified customer history and manager task automation

Every email, call, presentation, and document is saved in the customer record. The CRM creates tasks automatically: call back, send a quote, clarify details, agree on a price. This prevents missed actions and improves sales team discipline.

ERP integration for accurate data

Prices, stock, specifications, shipment statuses, closing documents, and accounts receivable are loaded automatically. Managers work with accurate data, which speeds up calculations and prevents errors.

Pipeline analytics and sales forecasting

The CRM generates BI reports: stage-by-stage conversion, manager performance, deal forecasting, rejection reasons, and team workload. Management gets facts, not opinions.

Efficiency and growth in one solution

  1. We turn CRM into a managed hub for B2B sales: a stage-based pipeline, task automation, a single customer history, quote approvals, ERP integration, and full analytics on team performance. The solution includes:

  2. Building a B2B pipeline and configuring deal stages.

  3. Automation of tasks, quotes, reminders, and manager SLAs.

  4. ERP integration for prices, stock, and documents. Business benefits:

  5. A transparent and manageable B2B pipeline.

  6. Fewer losses and errors in the customer database.

  7. Higher deal conversion and more predictable revenue. Solutions without unnecessary complexity, from idea and analysis to results

Map out your integration landscape

We will study your processes and propose a ready-to-use implementation plan

  1. We consult We discuss goals and tasks, define priorities, and set expected outcomes for the joint work

  2. We analyze your processes We study current processes and approaches, identify growth points, and determine which solution will deliver tangible results

  3. We plan the solution rollout, define scope, stages, and timelines, assign responsibilities, and agree on the criteria for success.

  4. Launch and support We implement the solution, train your team and provide support so the solution delivers tangible value

Higher team efficiency and predictable sales

Companies implementing CRM for B2B gain much greater transparency and stronger sales results. 35% increase in deal conversion from inquiry to contract 60% reduction in manual work for managers 3x faster request handling and quote preparation 100% preservation of customer history and communications Customer reviews

FAQ

Frequently asked questions

How does a B2B CRM differ from a B2C CRM?

B2B requires long sales cycles, multiple decision-makers, custom terms, complex price lists, document handling, and ERP integration. B2C CRM does not cover these processes.

Can ERP, accounting, and warehouse systems be connected?

Yes. It transfers products, prices, stock, statuses, documents, receivables, and shipment data. Managers work with up-to-date information.

How does CRM help increase sales?

Prevents missed tasks, organizes the pipeline, speeds up proposals, improves visibility, automatically prepares reports, and highlights priority deals.

Is the CRM suitable for dealer networks?

Yes. It supports customer segments, custom price lists, roles, SLAs, and separate approval workflows.

Can CRM be implemented in stages?

Yes. First the pipeline and tasks, then integrations, then proposal automation and BI reports. This reduces risk and speeds up launch.

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