Real estate dynamic pricing - discount and profitability management

Manage prices, discounts, and mortgage programs in CRM and track promotion performance by building and residential complex.

Our clients

Clients and partners

Capital Group
FSK Group
SMLT
Tochno
Dogma
Sber City
FM Logistic
Danone
+10clients · View cases →

A dynamic pricing system helps a developer manage prices, discounts, and mortgage programs in real time. Prices update automatically in CRM, promotions are aligned with sales, and BI shows performance by building and residential complex. Transparent management of prices, discounts, and mortgage programs in one interface

Why dynamic pricing is becoming the development standard

  1. The system lets you manage price lists by building, floor, and apartment type.

  2. Prices are updated automatically when demand, construction stage, or available inventory changes.

  3. Discount and promotion automation Promotions, promos, and special offers are created centrally and applied in CRM without manual input.

  4. This eliminates errors and ensures consistent terms across all channels.

  5. Tracking subsidized mortgages and partner programs A BI model analyzes bank and partner participation, calculates subsidy effectiveness, and measures their impact on demand and margin.

  6. The system shows which programs actually work.

  7. Discount performance visualization A BI dashboard shows sales and margin by building and promotion.

  8. Managers can see where discounts increase demand and where they reduce profitability.

Assess where AI can deliver impact in your process

Efficiency and growth in one solution

  1. In the new-build market, prices, discounts, and mortgage terms change every day. Without automation, these processes turn into chaos: pricing errors, uncoordinated promotions, outdated data in CRM. We will implement a dynamic pricing system that connects marketing, sales, and finance in a single environment, with precise tracking of demand, mortgage subsidies, and campaign ROI. The solution includes:

  2. Set up flexible pricing policy in CRM by building and layout.

  3. Automating the application of discounts, promotions, and special offers.

  4. Tracking subsidized mortgages, partner programs, and promotional mechanics. Business outcome:

  5. A transparent system for managing prices and discounts.

  6. Fewer manual errors when updating apartment prices.

  7. Higher promotion effectiveness and improved project margins. Solutions without unnecessary complexity, from idea and analysis to results

We will study your processes and propose a ready-to-use implementation plan

We consult We discuss goals and tasks, define priorities, and set expected outcomes for the joint work

We analyze your processes We study current processes and approaches, identify growth points, and determine which solution will deliver tangible results

We plan the solution rollout We discuss goals and tasks, define priorities, and set expected outcomes for the joint work

Launch and support We implement the solution, train your team and provide support so the solution delivers tangible value

How automation increases profitability and sales control

Developers that implement dynamic pricing achieve revenue growth and transparent pricing decisions in the first quarter. 15-25% revenue growth from discount optimization 40% fewer manual errors when updating prices 2x faster launch of promotions and special offers 100% transparency of pricing policy across residential complexes Customer testimonials

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