Real estate dynamic pricing - discount and profitability management

Manage prices, discounts, and mortgage programs in CRM and track promotion performance by building and residential complex.

Our clients

Clients and partners

Capital Group
FSK Group
SMLT
Tochno
Dogma
Sber City
FM Logistic
Danone
Relief Center
Pandora
Dynamic real estate pricing
Saint-Gobain
Askona
FIX PRICE
Snezhnaia Koroleva
Muztorg
TVOE
Greenway
Polaris
Campari
Yandex
Lenta
International perfume and cosmetics brand
Dynamic real estate pricing
RAEC
EKF
L'Etoile
Inventive Retail Group

A dynamic pricing system helps a developer manage prices, discounts, and mortgage programs in real time. Prices update automatically in CRM, promotions are aligned with sales, and BI shows performance by building and residential complex. Transparent management of prices, discounts, and mortgage programs in one interface

Why dynamic pricing is becoming the development standard

  1. Flexible pricing policy in CRM. The system lets you manage prices by building, floor, and apartment type.

  2. Prices are updated automatically when demand, construction stage, or available inventory changes.

  3. Discount and promotion automation Promotions, promos, and special offers are created centrally and applied in CRM without manual input.

  4. This eliminates errors and ensures consistent terms across all channels.

  5. Tracking subsidized mortgages and partner programs A BI model analyzes bank and partner participation, calculates subsidy effectiveness, and measures their impact on demand and margin.

  6. The system shows which programs actually work.

  7. Discount performance visualization A BI dashboard shows sales and margin by building and promotion.

  8. Managers can see where discounts increase demand and where they reduce profitability.

Efficiency and growth in one solution

  1. In the new-build market, prices, discounts, and mortgage terms change every day. Without automation, these processes turn into chaos: pricing errors, uncoordinated promotions, outdated data in CRM. We will implement a dynamic pricing system that connects marketing, sales, and finance in a single environment, with precise tracking of demand, mortgage subsidies, and campaign ROI. The solution includes:

  2. Set up flexible pricing policy in CRM by building and layout.

  3. Automating the application of discounts, promotions, and special offers.

  4. Tracking subsidized mortgages, partner programs, and promotional mechanics. Business outcome:

  5. A transparent system for managing prices and discounts.

  6. Fewer manual errors when updating apartment prices.

  7. Higher promotion effectiveness and improved project margins. Solutions without unnecessary complexity, from idea and analysis to results

Benefits of Dynamic Pricing

Pricing by building and complex

Flexible pricing by building, floor, and layout with automatic recalculation in CRM.

Discounts and promotions

Centralized management of promotions and special offers without manual entry.

Mortgage programs

Accounting for subsidies and bank partnership programs and their impact on demand and margin.

Campaign Effectiveness BI

Sales and margin dashboard by building and promotion for management decisions.

Assess where AI can deliver impact in your process

Prices and recalculation rule

Dynamic real estate pricingDynamic pricing table layout: rows by building, columns for base price, discount, and mortgage rate, with a note about price recalculation in CRM. Demo values shown. Pricing by building and complex Demo values Building Base Discount Mortgage Building 1 demo ₽/m² −5% from 6% Building 2 demo ₽/m² −3% from 6% Building 3 demo ₽/m² subsidy Building 4 demo ₽/m² −7% from 5% Recalculation rule: demand + construction stage + available inventory → price updates in CRM automatically
Interface diagram with demo values.

Cases

Real estate developer sales and payment cases

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FAQ

Frequently Asked Questions

How are prices updated?

Prices are set by building, floor, and apartment type and recalculated automatically when demand, construction stage, or available inventory changes—current price displays in CRM instantly.

How are discounts and promotions managed?

Promotions, offers, and special deals are created centrally and applied in CRM without manual entry, eliminating errors and ensuring consistent terms across all channels.

Do you account for mortgage programs?

Yes. The system accounts for subsidized mortgages and bank partnership programs and evaluates their impact on demand and margin.

How to see discount effectiveness?

The BI-dashboard shows sales and margins by buildings and campaigns, helping you identify where discounts drive demand and where they reduce profitability.

Related solutions for developers

Discuss a Project

We'll configure pricing for your buildings and complex

Connect marketing, sales, and finance: prices, discounts, and mortgage programs are manageable, and results are visible in BI.

  • Building pricing
  • Discounts and mortgages
  • Margin BI
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