Track lead cost, channel conversion, and ad performance in one BI report with automatic updates.
Our clients
The BI report unites marketing, CRM, and sales: you can see lead cost, channel conversion, ad effectiveness, and the real sales funnel by residential complex. The report updates automatically and shows where advertising truly works. Control marketing, lead generation, and the sales funnel in one place
Lead and deal cost calculation: BI automatically calculates CPL and CPA based on CRM and ad account data.
The system shows the cost of leads and sales for each channel and residential complex. Complete marketing analytics.
The report combines search ads, social media, aggregators, and offline channels.
You can see which sources bring quality traffic and where conversion is lost.
Collection and transfer of UTM tags to CRM UTM tags are passed from ad systems directly into the lead card, preserving the source, campaign, and keyword.
This eliminates confusion and data loss.
Channel performance analysis in BI compares search ads, social media, and aggregators by CPL, CPA, and ROMI.
Marketing and sales work from the same analytics, eliminating subjective decisions.
Leads are duplicated, UTM tags get lost, and ad data does not match the CRM. We create a BI report that collects data from all sources, brings marketing and sales together, and calculates the actual cost per lead and deal. The solution includes:
Integration of CRM, ad accounts, and analytics into a single BI model.
Automatic transfer of UTM tags into CRM lead cards.
Dashboard setup for CPL, CPA, ROMI, and sales dynamics by property. Business results:
A transparent report across all customer acquisition channels.
A real understanding of which sources drive sales, not clicks.
Lower marketing costs and higher campaign ROI. Solutions without unnecessary complexity, from idea and analysis to results
We consult We discuss goals and tasks, define priorities, and set expected outcomes for the joint work
We analyze your processes We study current processes and approaches, identify growth points, and determine which solution will deliver tangible results
We plan the solution rollout, define scope, stages, and timelines, assign responsibilities, and agree on the criteria for success.
Launch and support We implement the solution, train your team and provide support so the solution delivers tangible value
BI analytics lowers lead cost, makes marketing transparent, and helps you invest only in channels that work. 25% lower CPL through channel optimization 40% higher conversion from inquiry to deal 3x faster preparation of reports for management 100% transparency of the sales funnel across all residential complexes Client reviews
FAQ
BI calculates CPL and CPA based on data from CRM and ad platforms. Lead cost is generated automatically with every new inquiry.
The system combines data from Yandex Direct, VK Ads, CIAN, DomClick, and CRM. BI visualizes traffic, inquiries, and sales in one dashboard.
All UTM tags are captured when a lead comes from the website or ads and are automatically passed to the lead card. This lets you accurately connect the source to the sale.
BI shows channel performance by conversion and cost: search and social ads generate fast leads, aggregators bring warmer buyers, and partner networks provide a steady flow.
Yes. The BI report is built by properties, departments, and managers, showing where leads are lost and how deals are distributed across teams.
